Sydney Sweeney promotes her own bathwater in new soap collab. The internet has thoughts.
Sydney Sweeney is doubling down on a popular soap partnership, but this time is using her own bathwater to promote it.
The actress has again collaborated with Dr. Squatch to create a new soap that, the company and actress say, is infused with a "touch" of her bathwater.
Last year, Sweeney appeared in a body wash advertisement for Dr. Squatch, a men's personal care company. The video went viral, with more than 1.7 million likes on Instagram.
In announcing the most recent soap collab, Sweeney referenced comments made on her 2024 Dr. Squatch post about buying the bathwater she was sitting in.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney said in a release. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”
Internet has mixed reactions
Comments left on the actress' Instagram post included jokes, pushback and some users who expressed support for the new product.
"We need to look at ourselves in the mirror," reads one top comment.
"Everyday we stray further from god," another user said.
Others joked about rushing to buy "Sydney's Bathwater Bliss," which plays on an internet trend of content creators selling bathwater online.
Others dubbed it a "gimmick" and questioned the item's cleanliness.
John Ludeke, senior vice president of global marketing at Dr. Squatch, said in the release that the bar is "bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies."
“There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap, but that’s exactly why we did it,” Ludeke said.
The product, "Sydney's Bathwater Bliss," will only be available for a limited time − Dr. Squatch said only 5,000 bars of soap will be made.
To get one of the bars, fans can enter a giveaway on Dr. Squatch's website or Instagram starting May 29. The giveaway will close on June 5 at 11:59 p.m. PT and only 100 bars will be available.
The remainder of the product will be on sale for $8 each starting June 6 at 9 a.m. PT and will be available while supplies last.
Melina Khan is a national trending reporter for Paste BN. She can be reached at melina.khan@usatoday.com.