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Beyoncé's tour stop in Las Vegas: Here's why a 'Cowboy Carter' rodeo would be perfect


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  • Beyoncé's Cowboy Carter and the Rodeo Chitlin' Circuit Tour kicks off on April 28 in Los Angeles.
  • Beyoncé has a strong connection to rodeo culture, having grown up in Houston and performed at the Houston Rodeo multiple times.
  • Las Vegas, a known rodeo town, is expected to host Beyoncé's tour, but details about her performance there are still under wraps.
  • Beyoncé's partnership with Levi's, a brand with a history of rodeo sponsorships, further fuels speculation about a rodeo-themed performance.

Beyoncé Knowles-Carter is gearing up for her highly anticipated "Cowboy Carter" tour, but mystery still surrounds what the megastar might have up her sleeve for her Las Vegas stop.

Beyoncé's Cowboy Carter and the Rodeo Chitlin Circuit Tour is poised to kick off April 28 in Los Angeles. As of now, her announced shows end July 14 in Atlanta. But while sharing a list of her tour stops, Beyoncé included Las Vegas among those cities. Why then has she not yet shared details about a potential performance there? Tickets haven't gone on sale, either.

The answer won't be clear until the famously unpredictable singer makes an official announcement, but here's why a rodeo or residency would make for the perfect grand finale.

Beyoncé has a special connection with rodeos

Beyoncé is no stranger to rodeo culture. The H-Town native grew up embedded in cowboy culture and attending the Houston Livestock Show and Rodeo. She performed there four times between 2001 and 2007. In 2001, she hit the stage with her fellow Destiny's Child members. During their performance at the rodeo the following year, Yoncé told the Houston Chronicle she was "coming back home." In 2004, Beyoncé performed material from her debut solo album "Dangerously In Love" after riding into the stadium on horseback. And she graced the stage again in 2007, previewing her The Beyoncé Experience solo tour.

This past year, Beyoncé has continued to champion Black rodeo culture. During her NFL halftime performance on Christmas Day, she paid tribute to Western and rodeo culture by bringing out guests such as Mexican Cowgirl Melanie Rivera, bull-riding legend Myrtis Dightman Jr., Miss Rodeo Texas 2015 Nikki Woodward and the first Black rodeo queen in Arkansas, Ja’Dayia Kursh. She also teamed up last year with the annual Bill Picket Rodeo and committed $500,000 in grants through her BeyGood foundation and its Black equestrian program, which supports programs that amplify Black cowboys, cowgirls and ranchers. ⁠It's safe to say a "Cowboy Carter" rodeo in Vegas would be another huge platform for cowboy culture.

Las Vegas is a rodeo town

It's evident that country music and equestrian culture go hand-in-hand. And it makes sense for Beyoncé to bring her "Cowboy Carter" performance to a rodeo town such as Las Vegas. Sin City has been the home to the National Finals Rodeo since 1985. That rodeo is considered the premier event of the Professional Rodeo Cowboys Association and has been dubbed the "Superbowl" of rodeo. This year, the rodeo will take place Dec. 4-13 at the Thomas and Mack Center. In addition to events and competitions, there are also musical performances.

Vegas also typically hosts the Helldorado Days Rodeo, formerly known as Las Vegas Days Rodeo, downtown. The cowboy-themed event serves as a tribute to the Wild West and was held last year in November. That leaves plenty of the calendar open for Beyoncé to host an event after her other tour dates end in July without competing with the city's mainstays.

Beyoncé partnered with Levi's

As fans know, the 35-time Grammy winning singer officially announced her collaboration with Levi's last fall, as she released the first collection, "Chapter 1: Launderette." The collaboration features multiple chapters, with the superstar unveiling more items with each drop. Most recently, Beyoncé and the denim powerhouse released a new commercial promoting the second chapter titled "Pool Hall."

Levi Strauss & Co., the parent company of Levi's, has a long history with rodeos, having sponsored both rodeos and rodeo athletes, as well as featuring rodeo-themed advertisements. Not to mention, fans could assemble the perfect Beyoncé-themed rodeo outfit.

The name of the tour is Rodeo Chitlin' Circuit after all. The name pays homage to the Chitlin' Circuit, which was a collection of performance venues that welcomed and employed Black artists who otherwise weren't embraced during the Jim Crow era in the U.S. Of course, Beyoncé has already been putting emerging Black country artists and those of the past on the main stage with this album.

However, only time will tell what'll happen in Las Vegas. For now, tickets for the rest of Beyoncé's tour dates are available at Beyonce.com.

Follow Caché McClay, the Paste BN Network's Beyoncé Knowles-Carter reporter, on InstagramTikTok and X as @cachemcclay.