ERNEST, Snoop Dogg team up for Nashville-based 'Gettin' Gone' music video
Rap icon Snoop Dogg has paired with Nashville hitmaker ERNEST for a new, Nashville-filmed video for their collaboration "Gettin' Gone."
Multi-platinum-selling, Grammy-nominated songwriter and chart-topping country star ERNEST has released "Gettin' Gone," a collaboration with rap icon Snoop Dogg.
The West Coast hip-hop legend's been busy in Nashville of late.
The collaboration with the "Cowgirls" and "Flower Shops" vocalist following the opening of a new Nashville speakeasy bearing his and Dr. Dre's name, plus an appearance at a November Jelly Roll concert in the past six months.
As Post Malone did one year ago, the iconic rapper and pop cultural presence has successfully tripled down on his Nashville footprint at a moment when mainstream country's ever-persistent crossover desires are reaching a fever pitch.
DeVille Records gets a superstar collaboration to accompany its debut
A week ago, ERNEST unveiled DeVille Records, a joint venture with Big Loud Records. The label’s initial roster features three artists — Chandler Walters, Rhys Rutherford, and Cody Lohden — also signed to ERNEST’s publishing company, ERN’s Cadillac Music.
“We're going to build this thing wide and on concrete," ERNEST said in a press statement. “Artist development. Write the songs and do it the old-school way. Make the videos, see the vision, help the vision come to life."
"Gettin' Gone" will be released as part of an inaugural Deville Records EP that is forthcoming on May 9.
The "Cadillac Sessions" mixtape will feature two new originals and one cover from ERNEST, Walters, Rutherford, Lohden and yes, now officially as a collaborator, Snoop Dogg.
The "Cadillac Sessions" EP is available for pre-save via https://devillerecords.lnk.to/CadillacSessions.
'Gettin' Gone'
"Gettin' Gone" bears a strong lineage to The Mamas and The Papas' "Creeque Alley" and Bob Dylan's "Subterranean Homesick Blues" into Lynyrd Skynyrd and Jerry Reed's 1970s-era style of folk-rock rhyming and strummy acoustic guitar-led structure.
In addition, Snoop Dogg's laid-back flow feels entirely on-brand when paired with ERNEST and the crew's countrified performance.
The song's official music video caused quite a stir on Lower Broadway being recorded a month ago.
There, award-winning videographer Dustin Haney and crew caught the pair in ERNEST’s Cadillac DeVille driving down Broadway and outside Franklin's Castle Recording Studios.
"(After) picking up a guitar and messing around, I wrote 'Gettin' Gone" in, like, 40 minutes," offered the singer-songwriter in a behind-the-scenes feature. "It was my favorite song I recorded (in the weekend we recorded the 'Cadillac Sessions' tracks) and I couldn't stop listening to it," added the performer.
Dial back to a social media post in November to find the roots of a song that ERNEST then noted, "If this was the last song I ever wrote, I’d be fine."