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Justin Bieber drops surprise album 'Swag' after global billboard tease

KiMi Robinson   Paste BN
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Justin Bieber just dropped his first new album in four years.

Mere hours after the singer teased the album on billboards in cities from Reykjavík, Iceland, to New York City, Atlanta and Los Angeles with the album cover, "Swag" dropped on music streaming platforms early Friday, July 11. Listen here.

The R&B and rap-tinged pop album features 21 tracks, including collaborations with rappers Gunna, Cash Cobain, Sexyy Red and Lil B, as well as comedian Druski and gospel singer and pastor Marvin Winans.

The singer, whose last album was October 2021's "Justice," shared a flurry of photos and videos promoting the album on the afternoon of July 10, including from a photoshoot with wife Hailey Bieber and their nearly 1-year-old son, Jack Blues Bieber, on his Instagram story. The 31-year-old posted images depicting the track list that includes titles like "Go Baby," "Swag," "Zuma House," "Forgiveness" and "Dadz Love." The album is his first since becoming a father.

Bieber confirmed the album by reposting an Instagram story from the Kid Laroi that read, "If you don't listen to this album when it drops we can't be friends." The message was written above the monochrome "Swag" artwork. "Love you broski," Bieber wrote in his re-post.

He also reposted an Instagram story from music industry pal Cole Bennett, who shared the "Swag" cover art alongside the message, "It's almost here. Best jbeeeeeski album yet." Bennett added, "I have no words, I really don't. I actually do but there's too many."

A 'traumatized person': Justin Bieber reveals text argument about his 'anger'

Justin Bieber 'Swag' track list

The following titles are on "Swag":

  • "All I Can Take"
  • "Daisies"
  • "Yukon"
  • "Go Baby"
  • "Things You Do"
  • "Butterflies"
  • "Way It Is" featuring Gunna
  • "First Place"
  • "Soulful" featuring Druski
  • "Walking Away"
  • "Glory Voice Memo"
  • "Devotion" featuring Dijon
  • "Dadz Love" featuring Lil B
  • "Therapy Session" featuring Druski
  • "Sweet Spot" featuring Sexyy Red
  • "Standing on Business" featuring Druski
  • "405" featuring Cash Cobain and Eddie Benjamin
  • "Swag"
  • "Zuma House"
  • "Too Long"
  • "Forgiveness" by Marvin Winans

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Justin Bieber recently spoke up about 'anger issues'

While the pop star has been quieter on the music front in recent years, he has been very active on social media. Bieber has raised eyebrows with numerous cryptic posts in recent months, including an Instagram story in March where he reflected on feeling unworthy of his success.

In June, Bieber posted white text on a purple background saying that "people keep telling me to heal," but "don't you think if I could have fixed myself I would have already?"

"I know I'm broken," the post said. "I know I have anger issues. I tried to do the work my whole life to be like the people who told me I needed to be fixed like them. And it just keeps making me more tired and more angry."

He continued: "The harder I try to grow, the more focussed (sic) on myself I am. Jesus is the only person who keeps me wanting to make my life about others. Because honestly I'm exhausted with thinking about myself lately aren't you?"

Contributing: Brendan Morrow and Taijuan Moorman, Paste BN

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