Beyoncé swaps horse for motorcycle in new Levi's ad; fans say 'Act III' rock album is near
Beyoncé Knowles-Carter is giving fans another piece of her "Cowboy Carter" era through her latest denim collection with Levi's, and she has the Beyhive buzzing about her next album in the process.
The Grammy-winning singer unveiled the fourth chapter of her Levi's campaign, titled "The Denim Cowboy." Released Monday by her Parkwood Entertainment company, the latest ad opens with her on horseback and showcases highlights from her past collections with the denim powerhouse.
Toward the end of the video, Beyoncé rocks the latest collection, a bedazzled denim jacket paired with matching jeans, before hopping on the back of a motorcycle.
Fans were thrilled not only by the new look — reminiscent of the outfits worn during her Cowboy Carter and the Rodeo Chitlin' Circuit Tour — but also took the motorcycle ride as a clue pointing to her unannounced "Act III" album.
Fan quickly flooded the comments with one saying, "Riding away on a motorcycle. C'mon Act 3!" Another cosigned, "We ready to get off the horse and ride that bike."
"The font. The horse. The diamonds. The bucket. The twins. The motorcycle," wrote another fan.
Beyoncé released her eighth studio album "Cowboy Carter" on March 29, 2024. The country album put a spotlight on Black country artists and in the process broke many records and made history on multiple fronts. The stadium tour concluded July 26 in Las Vegas after a 32-night run and became the highest grossing country tour in history.
In July 2022, Beyoncé released her seventh studio album "Renaissance." The project earned her four Grammys, including best dance/electronic music album, and made her the most decorated artist in the awards' history. She later announced the album was the first part of a three-act project, making "Cowboy Carter" act 2.
After releasing albums in the country and dance categories, there has been growing speculation that the last project in the trilogy could be a rock album. Beyoncé only fueled this idea by dressing as funk-rock diva Betty Davis for Halloween. The latest collection’s ad is fanning the flames of speculation.
Beyoncé first announced her collaboration with Levi's in September 2024. She followed up the announcement by teasing her first drop, "Chapter 1: Launderette," in a cheekily nostalgic ad. The newest collection will be available Aug. 7 on Levis.com.
Follow Caché McClay, the Paste BN Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.