Beyoncé's Cécred hair care line to be sold at Ulta Beauty stores as it celebrates 1 year
- Beyoncé's Cécred hair care line will be available in 1,400 Ulta stores nationwide starting April 6.
- This marks the biggest exclusive hair launch in Ulta's history.
Beyoncé Knowles Carter is marking the one-year anniversary of her Cécred hair care brand and making its products available in stores.
The superstar's beauty brand announced Wednesday it will be expanding into retail, as it celebrated its first year in business. Beginning April 6, Cécred will roll out to over 1,400 Ulta Beauty stores nationwide and online. Products will include Cécred's hydrating shampoo and conditioner, its fermented rice and rose protein ritual, and restoring hair and edge drops.
Ulta is the largest beauty retailer in the U.S., and this is considered the biggest exclusive hair launch in its history.
To commemorate the milestone, the 35-time Grammy winner shared a video on Instagram set to her 2014 song with Nicki Minaj, "Feeling Myself." Donning an ethereal white dress, Beyoncé says her famous lyrics as her glam squad puts finishing touches on her. In the caption she wrote, "Cecred x Ultabeauty— 4.6.25"
Of course, Beyoncé released her acclaimed Cécred hair care line Feb. 20, 2024, and it has become a loud celebration of all hair types and textures.
She first teased the new business venture in May 2023 on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the Paste BN Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.