Economy in trouble? Apparently not when it comes to Mother's Day
This year, Mother's Day falls on May 11. In 1914, Congress passed a law designating the second Sunday in May as Mother's Day.
Despite concerns about the economy, consumer spending for Mother's Day is projected to reach $34.1 billion this year. A recent survey from the National Retail Federation revealed that 84% of U.S. adults plan to celebrate the holiday, with an expected average spending of $259 per person, which is about $5 more than their budget for 2024.
What are consumers their spending money on?
The most popular gift categories remain flowers, greeting cards and special outings such as dinner or brunch.
Consumers will spend a total of $6.8 billion on jewelry, $6.3 billion on special outings and $3.5 billion on gift cards. Total spending on flowers is expected to reach $3.2 billion, while total spending on greeting cards is expected to reach $1.1 billion.
Where are consumers shopping for Mother's Day?
Online remains the top shopping destination.
Making Mom feel special
Shoppers are increasingly focusing on meaningful gifts this holiday season. Almost half of consumers indicate that their top priority is to find a gift that is unique or distinctive. Also, experiences as gifts remain popular in the post-pandemic era, with 36% of men planning to give experiences this year, a rise from 29% in 2019.
“Alongside traditional gifts like flowers or a card, gifts of experience are a way to create a special memory with mom,” Prosper Executive Vice President of Strategy Phil Rist said. “Whether it’s tickets to a concert or movie, a wine tasting or simply a scenic hike and picnic, there are options to fit any budget.”
Time is always more valuable than money
Mothers generally appreciate almost anything you do for them. You don't have to break the bank to make Mom happy. The top gifts moms with children younger than 18 want are quality time, flowers and an experience like dinner or a spa treatment. So go see your mom in person if you can. Call your mom. Zoom or FaceTime with her. Your quality time together is priceless.
Giving Mom a break
Mothers work hard and give their time unselfishly. It's time to give her a break. Celebrate Mom by letting her sleep in, taking some of those chores off her list, or lightening her load by running some errands. There are many ways to honor your mom without breaking the bank.
Budget your gift
Take time to think about what you want to get Mom and how much you can afford. Going shopping without a plan leads to more impulse buying. Also, shop around to get the best price.
SOURCE Paste BN Network reporting and research; National Retail Federation