Splurging on Dad: See what's hot and how much we'll spend for 2025 Father's Day

With Father’s Day around the corner, spending is expected to reach $24 billion this year, a record high. According to a 2025 National Retail Federation (NRF) survey, shoppers plan to spend $199.38 per person. That’s about $10 more than last year.

When is Father's Day 2025?

Although it's not recognized as a federal holiday, Father's Day is celebrated every year in June, and for those of you who still want to purchase something, this year it falls on June 15.

The first Father's Day dates back to 1910, but it took more than six decades for the day to become an official holiday. In 1966, President Lyndon B. Johnson designated the third Sunday in June "Father's Day." Six years later, President Richard Nixon declared it an official holiday.

This Father’s Day, Americans are projected to spend $24 billion, according to the NRF. That's a significant increase from last year, when consumers were expected to spend a record-breaking $22.4 billion to celebrate their dads.

The annual survey is conducted by NRF in collaboration with Prosper Insights & Analytics. They surveyed 8,225 consumers ages 18 and older until May 7 to gather data on projected spending for Father's Day.

Those ages 35 to 44 tend to spend the most on the holiday: $278.90 on average. These shoppers are also spending significantly more compared with last year, increasing their budgets by $27 on average.

How much does the average person spend on Father's Day?

It's clear that consumers are ready to show some love and appreciation for dads: Americans are expected to spend an average $200 per person.

Where are we finding gifts for Father's Day?

When looking for Father’s Day gifts, about half of consumers said it's most important they find a gift that is unique or different (46%) or creates a special memory (37%).

In line with last year, online is the most popular shopping destination at 41%, followed by department stores, discount stores, specialty stores and local/small businesses.

“As consumers prioritize Father’s Day gifts that are unique or create special memories, categories such as special outings and personal care items have seen an increase in popularity this year,” said Phil Rist, Prosper executive vice president of strategy.

As in recent years, 58% of Father’s Day shoppers plan to buy a greeting card, followed by clothing, a special outing and gift cards.

“Americans are embracing meaningful traditions and holidays, and this Father’s Day, spending on gifts and other holiday items is expected to reach record levels,” Katherine Cullen, the NRF's vice president of industry and consumer insights, said in a press release.

SOURCE Paste BN Network reporting and research; National Retail Federation