Is this the new Harper Lee book cover?

On the publishing news scale, Harper Lee's upcoming book, Go Set a Watchman, qualifies for Harry Potter-level hullabaloo.

And yet the simplistic book cover, which surfaced (unofficially, it's believed) on Twitter this morning, is being greeted with yawns and a collective groan of "That's it?"

Our favorite jab? "Not feeling the font. Go set a typeface."

Author Timothy Schaffert suggested this alternative design: