Watch: Kimmel and McConaughey's TV commercial for video store

Jimmy Kimmel, do-gooder.

Since Jimmy Kimmel Live is filming in Austin all week during SXSW, Kimmel decided he wanted to "do something to give back."

And he enlisted celebrity Texan Matthew McConaughey to join him.

The pair set out to make a local TV commercial for one lucky local business: Vulcan Video.

Yes, a video store.
"Because this is such a high-tech event with the apps and the devices, we decided to make a commercial for a business that is very low-tech," Kimmel explains.

Behold, their 'boost to the local economy':

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