So, Kylie Jenner and Kelly Ripa both dyed their hair blue and, just ... why?

Candy-colored hair is a thing that we though celebs might try for a little while and then get sick of.

Apparently not.

Both Kylie Jenner and Kelly Ripa debuted their baby-blue hair this week and we're just sitting here scratching out heads like, "Whet?!"

It's not that it looks bad, but it's just so ... basic. Ladies, you're better than this.