Rihanna is downright ladylike in her new fragrance campaign

Beautiful, isn't she?

Rihanna is promoting her newest fragrance, RiRi by Rihanna, and it looks like she's taken some pointers from Elizabeth Taylor's perfume ads from another era. The Barbadian beauty is shown swathed in a silky, soft purplish-pink hue, and pearl bracelets encircle her wrists, which are covered by her opera-length gloves. Simply stunning! And fitting, since a description of the fragrance says it "takes inspiration from her softer side."

It's a refreshing departure from some of the singer's, um, less than demure looks of late...

RiRi by Rihanna is available in September at Macy’s and Macy’s.com.

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