Conan, Steven Yeun don eyeliner in J.Y. Park's k-pop video, 'Fire'

Conan O'Brien continues his foray in the Korean entertainment world -- first his awkward cameo in the k-drama One More Happy Ending, then his ... interesting visit to a Korean spa -- with a featured appearance in J.Y. Park's new music video, Fire, alongside The Walking Dead's Steven Yeun.

In it, the two unsuccessfully hit on Korean girls on a plane, played by the popular Korean girl group the Wonder Girls, before they are tossed out of the plane and end up in k-pop hell, which is ruled by J.Y. Park. Park and the nine-member girl group TWICE then dress up O'Brien and Yeun in the style of k-pop stars and it all ends in a dance-off (with Conan's infamous string dance!) set to the funky '80s pop-rock vibes of Fire.

J.Y. Park is a singer and CEO of JYP Entertainment, which coincidentally manages all the Korean superstar cameos in this video -- Wonder Girls, TWICE and rapper Jimin Park.

J.Y. Park is not unfamiliar with the American entertainment scene, having starred in the Wonder Girls' Nickelodeon TV movie in 2012. But it's good to see him in his element, fittingly ruling over the hellscape that is the k-pop fandom, and bringing O'Brien and Yeun down with him.