Hailey Baldwin is launching a beauty capsule so you can get the 'no makeup' look
It seems any celebrity who is any celebrity has a cosmetics line. Accordingly, it should come as no surprise that Hailey Baldwin will soon launch her own limited-edition line in partnership with the Sydney-based beauty behemoth, ModelCo.
The collaboration, which boasts 25 products ranging from a $19 lipstick to a $42 contouring palette, will arrive at ModelCo's online store and at Australia's Mecca Maxima boutiques in November. As Baldwin explained to WWD Monday, fans can expect "filter-esque hues" and "a photo-finish inspired look and feel" — right in line with this year's "no makeup" trend, which emphasizes a fresh-faced look over a heavily contoured aesthetic.
Baldwin initially announced the collection on Instagram on Sunday and has since rallied support for it under the hashtag, #TheBeautySquad. Which leaves just one question: Does her squad (read: collection) include all shades? Because our coins are ready.