Freida Pinto, Allison Williams, Kuoth Wiel are a dream in David O. Russell's Prada film

Is David O. Russell's Prada short film the future of fashion advertising? Can the artistry of film sell clothing better and entertain? Let's hope so.

Past Forward, an 18-minute short film out today, written and directed by the man behind Silver Linings Playbook and American Hustle, is an enjoyable dreamscape that will make you wish it could take the place of the flashy banner and pre-roll ads following you around the Internet.

Imagined over a heady dinner table conversation, Russell says the idea for the film emerged as he and Miuccia Prada got to talking about the nature of time, and the interplay between dreams and memory.

Freida Pinto, Allison Williams, and Kuoth Wie play heroines with crisscrossing narratives in scenes that feel both vintage and futuristic. Williams is a quintessential Hitchcock blonde, though Pinto and Wie give her a run for the largest doe eyes. Connie Britton also makes an appearance with her hair that can do no wrong, as does Sacha Baron Cohen. John Krasinski, Jack Huston, and Sinqua Walls play the leading love interests.

Fashion is the connecting point through the interchangeable sequences — it's hard to watch without taking a mental inventory of your own trench coats and adding a new one to your wish list. The heels and bags are also stars. But the highlight is the dance series with Krasinski snapping, Pinto sashaying and Walls shoulder jiving.

It's not the first high-end, big-budget fashion film -- Burberry released it's holiday campaign earlier this month with a three-minute trailer starring Domhnall Gleeson, Sienna Miller, Lily James, and Dominic West about the fictionalized tale of the brand's founder. Directed by Asif Kapadia, it that rivals the quality of previews for Oscar contenders.

If this is the new trend in fashion marketing, we're here for it.

Watch the full film at Prada.com.