Xperience Fitness abruptly closes all Wisconsin locations, transfers memberships to Planet Fitness

MILWAUKEE − A Wisconsin-based gym chain permanently and unexpectedly closed all its locations across the state, effective Thursday night.

According to an email to members from Xperience Fitness, membership will be automatically transferred to a Planet Fitness location.

Membership perks like the "Black Card" amenities will be honored throughout July, the company said in the email, and operations will continue in Minnesota.

The reason for the closure has not been shared, and the company did not immediately respond to questions, the Milwaukee Journal Sentinel, part of the Paste BN Network, reported.

In a Facebook post, the company wrote it "was an incredibly difficult decision and we apologize about this unfortunate news."

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Xperience Fitness Wisconsin locations

Xperience Fitness has locations in Greenfield, West Allis, Hales Corners, Brookfield, Waukesha, Green Bay and Appleton.

"It's a bummer," said Eddie Juarez-Perez, a member who often went to the West Allis location to work out. "I upgraded to this gym from Planet Fitness in the summer of 2021 when I started to take my fitness much more seriously," he said.