Buffalo Wild Wings unveils special goggles to help fans watch March Madness games
Buffalo Wild Wings has created some... unique? ... eyewear to aid college basketball fans in watching as many March Madness games as possible.
The company announced Monday it has created the B-Dubs Vision Goggles, which are goggles that have four arms and five mirrors attached to it – three mirrors that rotate into various positions, one that bends laterally, and one that extends in and out from the wearer's face.
The goggles are intended to allow the wearer to watch as many television screens as possible at the same time, "enabling true March Madness overload," according to Buffalo Wild Wings.
"With every game viewable simultaneously, there's nothing to stop fans from cheering on all their teams, all at once," the company said in a news release.
The goggles will be available for purchase for a limited time at bdubsvisiongoggles.com starting March 17 at 9 a.m. ET, the company said, and cost $9.99.
“What makes March Madness so exciting is the sheer amount of can’t miss games and moments happening at once,” said Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings, in the news release. “B-Dubs is the only place you can watch it all, with over 60 wall-to-wall TVs playing the men’s and women’s games simultaneously. So, we created these one-of-a-kind goggles to assist our most devoted March Madness fans catch even more action than two eyeballs will allow.”
Buffalo Wild Wings launches new menu items, BOGO deal in honor of March Madness
The restaurant and sports bar chain also announced last week some new menu items and limited-edition sauces in honor of this year's NCAA basketball tournament.
The new items include two new sandwiches – the Beer Cheese Cheesesteak and the Chicken Parm Melt – and two new sauces – Buffalo Bleu and BBQ Ranch.
According to the company, the Beer Cheese Cheesesteak features shaved sirloin steak covered in B-Dubs' beer cheese and American cheese, grilled onions and is topped with green onions on a toasted sub roll. The Chicken Parm Melt features crispy, breaded chicken with mozzarella stick, B-Dubs Parmesan Garlic sauce, pepper jack cheese and parmesan cheese on a toasted sub roll with marinara sauce and Italian seasoning.
The company also said the BBQ Ranch sauce is a combination of ranch dressing and BBQ sauce, while the Buffalo Bleu is buffalo sauce blended with bleu cheese, cayenne pepper and garlic.
To celebrate the NCAA tournament's opening weekend, Buffalo Wild Wings is also offering a BOGO deal on Thursday, March 20 that allow customers to buy one, get one free boneless wings for dine-in, takeout or delivery.
Gabe Hauari is a national trending news reporter at Paste BN. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.