When does Amazon Prime Day end? What you need to know about the summer sales event
Amazon may have extended its summer Prime Day sales event to four days, but the end is rapidly approaching.
The four-day summer sales event officially ends tonight, Friday, July 11. This is the tech giant's 11th Prime Day event during which the online retailer offered up millions of deals over more than 35 categories including electronics and kitchen, apparel and accessories.
Despite the concerns about tariffs and consumer confidence, the event likely got off to a good start on day one as online shoppers spent $7.9 billion on July 8, according to Adobe Analytics sales tracking data, which tracks more than 1 trillion visits to U.S. retail sites. The data doesn't directly track Amazon's sales, but suggests demand for Prime Day will outpace last year's event during which online shoppers spent a record-setting $14.2 billion, according to Adobe.
With two additional days in this year's Prime Day event, Adobe estimated sales of $23.8 billion, in a forecast released July 7.
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Here's what you need to know about the last day of Amazon's Prime Day event.
What time does Amazon Prime Day end?
The four-day sales event, which began on July 8, ends at 11:59 p.m. PT/2:59 a.m. ET on Saturday, July 12.
Amazon Prime Day is still going on. Here's some of the deals
There's several hours left for Prime Day. Here's a few highlights:
- Apple deals: Many Apple products including AirPods and iPads are discounted. The Apple Watch Series 10 can be found for up to 30% off, depending on your choice of 42mm or 46mm screen. The Apple Watch SE (2nd Generation) is 32% off. The Apple 2025 MacBook Air is on sale for $1,449, a 9% discount.
- Home devices and tools: Popular products discounted include Black+Decker Dustbuster AdvancedClean Cordless Handheld Vacuum (20% off), the GE Profile Opal Countertop Nugget Ice Maker (39% off) and Jackery Portable Power Station Explorer 300 (50% off).
- Amazon Prime Video deals: Try out nearly two dozen add-on subscription video channels including Apple TV+, Cinemax, Paramount+ and Starz and for as low as $0.99 per month for 2 months.
Watch for Amazon Prime Day 2025 shopping tips
Need help finding the best deals? Paste BN has a special Amazon Live event on Friday, July 11 at 3 p.m. ET/noon PT, highlighting the week's top deals and some last-minute bargains.
Contributing: Betty Lin-Fisher
Mike Snider is a reporter on Paste BN’s Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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