Over 852,000 diffusers recalled over child health risk
A Utah-based business has recalled over 852,000 home fragrance diffusers due to a risk of magnets detaching, potentially leading to infections, blood poisoning or other issues if children ingest the magnets.
Pura Scents Inc. has recalled its Pura 4 Smart Home Fragrance Diffusers with detachable covers, the company reported to the U.S. Consumer Product Safety Commission.
"The magnets on the inside cover can detach, posing an ingestion hazard to children," the company said. "When high-powered magnets are swallowed, the ingested magnets can attract each other, or other metal objects, and become lodged in the digestive system."
Pura Scents Inc. said about 851,400 units were recalled, as well as 1,100 sold in Canada. They were made in China and sold nationwide in the U.S. between August 2023 and May 2025 for about $50 at Pura.com, Amazon.com, Target.com and Scheels.com.
If the magnets are swallowed, children can potentially suffer perforations, twisting or a blockage of the intestines, infection, blood poisoning and death, the company said.
The company has received three reports of magnets detaching from the cover, but no injuries have been reported.
Which models are impacted?
Pura Scents Inc. said impacted diffusers have the following serial number ranges:
- JX230000001 to JX230801425
- JX240000001 to JX240049959
The diffusers' detachable cover has five magnets (three small ones and two larger ones), the company said. The diffusers measure about 4 inches wide and 4 inches long. The serial number is on the back label above the metal prongs.
What to do if you have the recalled products
Customers should throw the original detachable cover away, also keep the diffusers out of the reach of children and pets and contact Pura Scents Inc. to get a free replacement front cover.
The company is contacting customers directly, but customers can also contact Pura Scents Inc. at:
- (855) 394-5292 from 9 a.m. to 5 p.m. MT Monday through Friday
- replacement@pura.com
- www.pura.com/pages/productrecall
Customers who have issues with the recall remedy or haven’t been able to get a response from the company about the fix can use this recall complaint form and explain the situation to the CPSC.
The recall no. is 25-408.
Saleen Martin is a reporter on Paste BN's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.
(This story was updated to include video.)