Brewers Association wants to buy Anheuser-Busch — they just need $213 billion
The Brewers Association, a not-for-profit organization representing small and independent brewers, announced a Take Craft Back campaign Monday.
The campaign, a crowdfunding event, wants to raise $213 billion to purchase Anheuser-Busch InBev. The attempt reads like sarcasm, and so does the video that shows a man walking through a small craft brewery while extolling the virtues of independent brewers and poking at A-B InBev for "acquiring small breweries across the country."
However, the Brewers Association is serious about drawing attention to independent craft breweries with the video.
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"Independent craft brewers refuse to be muscled out by Big Beer," says Andy, the character in the video. Since 2011, Anheuser-Busch InBev has purchased 10 small independent breweries, the video says.
The crowdfunding campaign, featured at takecraftback.com, has raised more than $400,000. Pledges will not be collected until the entire amount is raised.
