Kroger's will start driverless grocery delivery in this town

Kroger confirmed Thursday it will begin testing driverless grocery delivery in suburban Phoenix.

Customers of the supermarket giant's subsidiary Fry's in Scottsdale, Arizona will be able to place online orders starting Thursday.

Grocery orders can be scheduled for same-day or next-day delivery though a fleet of self-driving vehicles. The flat fee is $5.95 with no minimum order.

Kroger first announced plans for the delivery test at its June annual shareholder meeting. The vision was for a system where customers will be able to place same-day delivery orders through Kroger's ClickList ordering system and technology by California-based robotics firm Nuro.

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Kroger is increasingly relying on technology to woo customers. 

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