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Nestlé boycott over DEI rollback starts this week. See how it differs from Target, Amazon


A boycott of Nestlé starts this week, and it's different than the Target and Amazon boycotts. This one asks people to avoid hundreds of everyday products instead of one particular retailer.

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  • The Nestlé boycott begins March 21 and lasts until March 28.
  • Nestlé produces several everyday items, including Cheerios cereal, Purina and Fancy Feast pet food, KitKat chocolate, Cerelac baby food, and more.
  • Additional economic boycotts include Walmart, McDonald's, and General Mills, plus additional Amazon and Target boycotts.

Next up, Nestlé.

After boycotts of Amazon and Target for rolling back their diversity, equity and inclusion initiatives, activists are targeting the brand behind Purina pet foods, Coffee-Mate creamers and Toll House chocolate chips, among many more. Here's what to know.

Why are Nestlé, Amazon, Target being boycotted?

After President Donald Trump called to rescind DEI policies at the federal level, many companies began rolling back their own programs. In response to that, activists have organized boycotts of those companies, including Amazon, Target, Walmart, Nestlé and more.

A 40-day boycott of Target, timed to coincide with Lent, a 40-day period of prayer and fasting leading up to Easter, began last week. An Amazon boycott wrapped up last week, but another is coming in May, the Arizona Republic reports.

When does the boycott of Nestlé begin? Why this boycott is different

The boycott of Nestlé products begins Friday, March 21, and ends March 28, per the Arizona Republic.

While the Target and Amazon boycotts involved not shopping with either major retailer, the Nestlé boycott will have participants avoiding a slew of products, from pet food to chocolate as well as cereal and frozen pizza.

What brands does Nestlé own?

According to its website, Nestlé owns hundreds of brands in several categories:

Nestlé produces Purina, Alpo, Fancy Feast and many more pet foods

  • Alpo dog food
  • Bakers dog food
  • Beggin' dog treats
  • Beneful dog food
  • Beyond dog food
  • Busy Bone dog treats
  • Cat Chow cat food
  • Dog Chow dog food
  • Fancy Feast cat food
  • Felix cat food
  • Gourmet pet food
  • Lily's Kitchen pet foods
  • Merrick pet food
  • Pro Plan Veterinary Diets pet food
  • Purina pet food
  • Purina One pet food
  • Purina Pro Plan pet food
  • Supercoat dog food
  • Terra Canis dog food
  • Tidy Cats litter

Nestlé makes KitKat and several other brands

  • Aero chocolate bars
  • Baci Perugina chocolate-hazelnut candies
  • Cailler chocolate
  • Damak chocolate-pistachio candies
  • Garoto chocolate
  • Hsu Fu Chi biscuits, chocolates and jellies
  • KitKat chocolate bars and cereal
  • Milkybar chocolate
  • Milo chocolate malt
  • Munch chocolate
  • Quality Street chocolates and candies
  • Sahne Nuss chocolate

Baby food and supplements made by Nestlé

  • Cerelac baby food
  • Compleat tube feeding
  • Gerber baby food

Nestlé produces Coffee-Mate, Carnation, bottled water and more beverages

  • Acqua Panna mineral water
  • Bear Brand milk drinks
  • Boost nutritional drinks
  • Buxton British mineral water
  • Carnation dessert sauces, drinks and powders
  • Coffee-Mate creamer
  • Erikli water
  • Essentia water
  • Henniez mineral water
  • Hepar mineral water
  • La Vie mineral water
  • Levissima water
  • Nescafé coffee
  • Nespresso coffee
  • Nesquik drinks, cereal, chocolate syrup and powder
  • Nestea drinks
  • Nestlé Pure Life water
  • Nestlé Sustainable Sourced Cocoa
  • Nido milk
  • Perrier sparkling water
  • Plant-based and so good dairy alternatives
  • Roastelier by Nescafé coffee roasting system
  • S.Pellegrino water
  • Sanpellegrino water
  • Starbucks Coffee at Home coffee
  • Vittel mineral water

DiGiorno, Lean Cuisine, Stouffer's and more prepared meals under Nestlé umbrella

  • DiGiorno frozen pizza
  • Garden Gourmet meals
  • Harvest Gourmet meals
  • Hot Pockets snacks
  • Lean Cuisine meals
  • Life Cuisine meals
  • Stouffer's frozen meals

Nestlé makes well-known cereal, ice cream and supplement brands

Nestlé is also responsible for several popular cereal brands U.S. consumers will recognize, including Cheerios, Corn Flakes, Shredded Wheat Original and Trix.

Drumstick and Häagen-Dazs are among the frozen ice cream treats made by Nestlé, and the company also produces Garden of Life, Impact, Nature's Bounty, Peptamen and Resource nutritional supplements, among others.

Boycotts planned against Walmart, McDonald's and more; another economic blackout set

The Arizona Republic reports that a flyer shared on social media lays out a series of upcoming boycotts:

  • Nestle: March 21-28
  • Walmart: April 7-14 and May 20-26
  • Second economic blackout: April 18
  • General Mills: April 21-28
  • Amazon: May 6-12
  • Target: June 3-9
  • McDonald's: June 24-30
  • Independence Day boycott: July 4