Subaru sales year already a record

When Subaru reports October sales today, it'll be anti-climactic.

The automaker said it sold more vehicles in the U.S. through Oct. 30 than it has in any full year.

Previous 12-month record, already beaten: 266,989 vehicles in 2011.

The car company say its strong U.S. sales have been driven by the new Impreza, rated 36 mpg on the highway, and the new-to-the-lineup XV Crosstrek small SUV.

The brand has snagged a lot of attention for its BRZ sports car, co-developed with Toyota and sold by Toyota as the Scion FR-S.

For October, Subaru sales were up 30.1%.