Ask Matt: Why is Fitbit uncomfortable?

Q: Why is Fitbit uncomfortable for investors?

A: Consumers may debate if fitness trackers are comfortable or not. But investors in Fitbit (FIT) can agree the stock hasn't been fun to keep on.

Shares of the leading fitness tracker maker have been suffering since early August. Shares of Fitbit are down 46% from their high notched in August - meaning investors who jumped on when the hype was hot are sweating it now. Investors able to buy shares at the initial public offering price are still in the black, but starting to see a piece of their massive gains float away. Shares of Fitbit closed Friday at $27.86 - narrowing the gain from the $20 a share initial public offering price set in June to 39%.

Investors most recently are fretting over the company's plans to sell additional shares to the public. Fitbit sold three million and some insiders sold 11 million shares of the company. The company initially planned to sell 7 million shares. While Fitbit raised $80 million - investors might wonder if more will be needed to invest to keep ahead of the tough competition. The deal's price of $29 a share is also a discount from where it's been. Analyts remain bullish and think the stock could be worth $52 a share, but keeping this stock on is getting painful.

Paste BN markets reporter Matt Krantz answers a different reader question every weekday. To submit a question, e-mail Matt at mkrantz@usatoday.com or on Twitter @mattkrantz