Grimace plush toy went for $720. 'Vintage' McDonald's merch is selling at sky-high prices.

Grimace fever continues to reach new heights.
Over the last few weeks, the McDonald's character has seemingly been everywhere on the internet after the fast food chain released the Grimace Birthday Meal, which includes a purple berry-flavored milkshake to celebrate the mascot's birthday.
The milkshake has even inspired memes and a viral TikTok trend in which people drink the shake and then cover themselves in it, pretending to be killed, passed out or possessed.
Some sellers are trying to capitalize on the increased hype and attention surrounding the character, listing Grimace and McDonald's merchandise for sky-high prices.
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Plush toys, t-shirts selling for hundreds
Grimace-themed merchandise from decades ago are popping up on various marketplace websites for hundreds, and sometimes thousands of dollars.
Despite their seemingly outrageous prices, some people are buying the items.
- A buyer purchased an 8-inch Grimace plush toy on eBay for $720 on July 4. There were 123 bids for the item, which was sold by a user named "goodhandstoys."
- Another person bought a Grimace "happy birthday" t-shirt for $400 on June 22.
- A third user purchased a Grimace chair and two t-shirts for $1,000 on June 21.
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Grimace, McDonald's merchandise for sale
Sellers are auctioning off everything from plush toys to posters to pool floats to try to cash in on Grimace-mania (or maybe just as a joke).
- Grimace Cactus Plant Flea Market toy: $39,000 (eBay)
- Pre-owned customized Grimace toy: $23,000 (eBay)
- Pre-owned Grimace milkshake poster: $12,900 (eBay)
- Pre-owned Grimace milkshake (literally just an empty plastic cup): $6,969 (eBay)
- Grimace Happy Meal toy: $3,900 (eBay)
- Grimace milkshake bag: $3,000 (eBay)