Cheesecake Factory celebrates National Cheesecake Day with new flavor, half-off deal
National Cheesecake Day is Wednesday, July 30 and the Cheesecake Factory is celebrating with a new flavor and a sweet deal for customers.
The restaurant chain revealed to Paste BN last month it had launched a new flavor in honor of the holiday. The flavor, called Peach Perfect with Raspberry Drizzle, features a peach cheesecake with peaches, on a vanilla crust and finished with raspberry sauce, the company told Paste BN.
In addition, the chain is offering an "Any Slice, Half Price" deal on July 30. The offer is only valid on that one day for Cheesecake Rewards members dining in.
The final part of the promotion features a charitable element. The company told Paste BN that for each slice of Peach Perfect with Raspberry Drizzle sold through July 29, 2026, it will donate 25 cents to Feeding America. The restaurant chain says it has donated nearly $7 million to Feeding America in the past through its featured cheesecake sales.
Origins of National Cheesecake Day, Cheesecake Factory
According to the Old Farmer's Almanac, National Cheesecake Day was established in 1985. The dessert itself, however, has roots dating back to ancient Greece.
In 1972, Evelyn and Oscar Overton moved to Los Angeles and opened the Cheesecake Factory Bakery. They soon began selling Evelyn's cheesecakes to restaurants throughout Los Angeles, according to the restaurant chain's website.
Six years later, their son, David, decided to open a restaurant in Beverly Hills to showcase his mother's cheesecakes. That restaurant became the first Cheesecake Factory location.
Cheesecake Factory offers a variety of flavors
The Cheesecake Factory says it has more than 30 varieties of cheesecake on its menu, including a Fresh Strawberry flavor that the company says has been its most popular flavor for over 45 years. Other flavors available include an Ultimate Red Velvet Cake Cheesecake, Coconut Cream Pie Cheesecake, and a Godiva Chocolate Cheesecake, among others. These, of course, are all a part of the "Any Slice, Half Price" deal.
Gabe Hauari is a national trending news reporter at Paste BN. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.