Netflix fails to win Hollywood's affection
Corrections and clarifications: An earlier version of this story misstated the Emmy nomination record for newer Netflix shows “Unbreakable Kimmy Schmidt,” Marco Polo” and “Daredevil.” They received 11 nominations but did not win an Emmy.In addition to the Emmy awards Mizuho highlighted as "key" wins in its note to clients, Netflix shows "Virunga" and "House of Cards," won the Emmy awards for Outstanding Cinematography for Non Fiction Programming and Outstanding Music Composition for a Series, respectively.
Netflix and Amazon are battling for your streaming dollars. But they're also dying to get Hollywood's attention. But it's clear Hollywood isn't exactly stunned by what it's seeing.
Netflix and Amazon are spending heavily to make original shows. It's all business. Both want to make shows you can only watch if you subscribe to their service. It doesn't hurt to get buzz, either. Neil Doshi of Mizuho Securities was underwhelmed with Netflix' showing.
Just two Netflix shows pulled down Emmy Awards that Mizuho describes as "key." "House of Cards" took Outstanding guest actor and "Orange is the New Black" took outstanding supporting actress. That's despite getting 34 nominations. Perhaps more concerning, several newer shows like "Unbreakable Kimmy Schmidt," "Marco Polo" and "Daredevil" did not win any Emmy Awards, Mizuho says.
Amazon did relatively better, says Mizuho. The Amazon show "Transparent" brought home two awards – outstanding lead actor in a comedy series and outstanding director for a comedy series. Amazon shows got 12 nominations, up from none a year ago. HBO, in comparison, got 126 nominations, while AMC got 24 and Showtime 18.
Mizuho indicated Netflix' poor showing in the Emmys – despite big investments in content – is a warning sign. Add in the stock's high valuation –and Netflix a stock that's best to avoid, the brokerage says. Most analysts, though, rate the stock an average of outperform with an 18-month price target of $118.39. Shares closed Monday down 2% to $100.30.