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You can now buy Unicorn Magic ice cream


Our obsession with unicorns has extended to ice cream.

On Sunday, Target launched "Unicorn Magic" ice cream, described as a "cherry flavored ice cream" with sour blue raspberry and frosting swirls, and glitter candy bits.

Target has been trying to lure customers from Amazon. Is ice cream a sweet bonus? The flavor is among a few Target launched Sunday as part of its Market Pantry line. Others include Caramel Brownie Moose Tracks, Cherry Chocolate Cake and Chocolate Coconut.

The unicorn has become a magical creature for the food business. Last month, cereal maker General Mills said it was retiring one of the marshmallows in Lucky Charms to add a unicorn. Meanwhile, Kellogg's hopped on board with its own Unicorn cereal

Of course, the origins of our love for unicorn food may have started last year, when Starbucks introduced the Unicorn Frappuccino.

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Starbucks' Unicorn Frap: Is it worth it?
A grande Unicorn Frappuccino has 59 grams of sugar. We find out if the magical treat is worth it.
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Follow Brett Molina on Twitter: @brettmolina23.