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Parents are obsessed with this adorable hooded towel on Amazon—and it's under $30


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It's natural for parents to want the best for their babies, and the same holds true during bath time—from gentle, tear-free soaps to a top-of-the-line baby bathtub, there's plenty of bath and grooming must-haves worth investing in. One product that parents—and even Oprah—swear by is this ultra soft, adorable hooded towel by Natemia. Here's why both parents and babies will love it.

$30 on Amazon

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What is the Natemia soft baby hooded towel?

The Natemia soft baby hooded towel is a quick-drying towel made from high-quality bamboo rayon and cotton. The towel comes in nine different designs, including animal themes such as an eagle, bear, dinosaur, hippo, lion and more. They're designed to be thick and fast-drying, absorbing water three times as fast as ordinary cotton, according to the brand.

Why reviewers love these baby bath towels 

It's big and soft

Parents rave over how well-made, thick and plushy the Natemia baby towel is. It currently holds a near-perfect 4.8-star rating on Amazon from close to 2,000 shoppers. One Amazon reviewer refers to it as a "forever towel" that will last well into toddler years. Parents also love how large the towel is, allowing for continued use as babies get bigger. According to reviews, it's large enough to swaddle a baby and ensure they stay warm after a bath, while the hooded portion provides full coverage from head to toe.

It's easy to wash

The towel's material, a durable bamboo rayon and cotton blend, is constructed to resist wear and tear while retaining its softness wash after wash. It's also odor-resistant, so it will come out smelling fresh and clean after the laundry's done.

It's inexpensive

Multiple Amazon reviewers claim that this towel rivals their more expensive boutique baby towels. As one shopper puts it, "I bought another one at a local store (different brand), and it was more expensive and not as soft as this one!"

How many baby bath towels do I need?

How many baby towels your household needs will vary based on how often you bathe your child and how often you do laundry. That being said, for a single child you'll likely want to have 3 to 4 towels and washcloths on hand so that you always have a clean, dry towel ready to use.

Are baby bath towels necessary?

While baby towels are not absolutely necessary to own, a regular towel will not be as gentle on a baby's skin compared to a soft, lightweight newborn baby towel. Since babies have sensitive skin, baby towels are made of a softer fabric than adult towels. Adult-size towels may also be difficult to swaddle a baby in and cumbersome to fold into the right size for them post bath time.

Should you buy the Natemia soft baby hooded towel?

If you're a new parent or shopping for a baby shower—the Natemia baby towel is a great purchase.

This ultra cute, cozy, hooded towel will last your baby well into its toddler years thanks to its durable-yet-soft material and large size. If they're good enough for Oprah, these baby towels are surely good enough for you and your family, too.

$30 on Amazon

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Prices were accurate at the time this article was published but may change over time.