Toys from Netflix's 'KPop Demon Hunters' are set to hit shelves. Here's when.
Toys from Netflix's "KPop Demon Hunters" will soon hit the shelves, according to the streaming company.
On Oct. 21, Mattel and Hasbro were named as global co-master toy licensees for "KPop Demon Hunters", according to an announcement on Netflix's website.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” Marian Lee, Netflix's chief marketing officer, said in a statement. “HUNTR/X showed us that a truly great trio is more than the sum of its parts."
The partnerships will introduce "toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways," the announcement stated.
When will 'KPop Demon Hunters' toys go on sale?
Products, like dolls, action figures, accessories, and more, will be available for retail in Spring 2026, but some products will be available for pre-order before the end of 2025.
Hasbro's first "KPop Demon Hunters" product, MONOPOLY Deal: KPop Demon Hunters, is available now for pre-order on Amazon, Target, and Walmart, with orders shipping on Jan. 1, 2026
Starting on Nov. 12, Mattel will release a three-pack of HUNTR/X dolls that will be available for pre-order, with product orders shipping at the start of 2026.
Products are expected to sell through the 2026 holiday season.
What is 'KPop Demon Hunters'?
'KPop Demon Hunters' is an animated movie, directed by Maggie Kang and Chris Appelhans, that was released on Netflix in June. The movie, about a pop girl group, HUNTR/X, that fights demons while protecting South Korea from demons, was a smash hit.
The movie, which garnered over 325 million views globally in 91 days, is the No. 1 most popular film of all time on Netflix, according to Netflix's news release.
"Golden," a song from the movie's starring trio, HUNTR/X, was Billboard Hot 100’s longest-running #1 hit released by a girl group in the 21st century. Multiple other songs from the movie, like “Your Idol” and “Soda Pop” by the movie's antagonist, the Saja Boys, also reached No. 1 on the Billboard 100 in July and August.
'K-Pop Deom Hunters' is popular Halloween costume
'KPop Demon Hunters' characters are also taking up the top-most searched for Halloween costumes with Rumi at No. 1, Zoey at No. 3, Mira (No. 4), Jinu (No. 5), Baby Saja (No. 6), and Derpy the Tiger (No. 7), according to Paste BN's previous reporting.
Contributing: Mike Snider, Paste BN
Julia is a Trending reporter for Paste BN and covers scientific studies and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at jgomez@gannett.com