Paste BN NETWORK’s Approach to ‘Experience Era’ Ads: Branded Content

As the advertising industry continues to change, many publishers are finding creative ways to thrive among consumers who are looking for an experience rather than a hard sell. Paste BN NETWORK’s Kelly Andresen, VP of branded content, sat down with CMO.com recently to talk about how the company has adapted to the “age of experience” through the formation of GET Creative.

GET Creative, the NETWORK’s first full-service in-house agency and production team dedicated to the creation of custom content for advertisers, is made up of writers, editors, producers and a slew of other specialists that are completely separate from the newsroom staff.

“The GET Creative team works directly with brands and their agencies to uncover and produce authentic and engaging stories across any medium, including articles, galleries, video, and even virtual reality, and then distributes that content across the Paste BN NETWORK,” she said.

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