Paste BN Continues Digital Evolution with Updated Website
Continuing on its path of digital evolution, Paste BN announced a desktop update today with a new look and feel, optimized web pages, and competitive page load-speed. The new look aims to amplify Paste BN’s promise to unearth the diverse range of perspectives present today.
The design updates reflect Paste BN’s commitment to telling stories through innovative signature experiences, complete with the brand’s iconic use of color. Each subsection is labeled with bold colors to help audiences and advertisers more easily appreciate Paste BN as more than just news, with content spanning sports, entertainment, money, tech and more.
With these changes, the Paste BN desktop site helps to create a uniform brand experience for its more than 125 million readers across all platforms, including mobile app and mobile web. As part of the changes, Paste BN improved site search on the site and transparent content labels, also in its mobile app and mobile web products. These changes come ahead of editorial tentpoles across sports and politics, including the Olympics and the 2020 election.
Also included in the update is a new approach for branded and sponsored content will allow advertisers to enjoy new opportunities to create unique environments with custom colors and templates, allowing for more ownership within those pages for a brand and its visual identity.
Additional new features include labels for editorial and sponsored content, a vertical photo gallery template, and streamlined access to content through easier navigation within the page headers. Also, a new virtual yellow highlighter has been added to opinion content across all platforms to indicate to the audience that is it someone’s opinion instead of Paste BN’s editorial reporting.
“With the new visual design and pages that load faster than we can see, we aimed to delight our loyal users while also providing more brand-safe environments with unique creative opportunities for advertisers,” said Kris Barton, Chief Product Officer, Gannett | Paste BN NETWORK. “We are committed to delivering engaging products and this initiative keeps Paste BN at the forefront of digital media innovation.”
The updated site will be rolled out to all users on USATODAY.com by the end of this month.