Keeping It Together: 'Barbie' is kicking Ken to the curb. That's more than OK.

Happy Saturday, everyone! My name is David Oliver, one of the wellness reporters at Paste BN. I don't know about you, but I need to see the "Barbie" movie this instant. Do I have any idea what it's about? Of course not. Do I care? Of course not.

My smart colleague Hannah Yasharoff talked about why the new movie posters have resonated so strongly: 

The new posters for Greta Gerwig’s upcoming “Barbie” movie feature a slew of Barbies who are accomplished politicians, writers and Pulitzer Prize-winners, while the Kens are just… Kens.

 

"She's everything. He's just Ken," the film poster's tagline reads. 

 

Promotion for "Barbie," slated for release July 21, went viral Tuesday as the second trailer debuted alongside individual graphics for each character. "This Barbie is a doctor," one reads. "This Barbie is a Supreme Court Justice," another says. None of the several Ken dolls has any sort of identifier other than being an accessory to Barbie. 

 

Women online have responded in droves to the tagline, which many feel represents the unbalanced burden women sometimes carry in relationships with men.

Read the rest of Hannah's story here, then be sure to peruse our other articles.