Keeping it Together: Get to know a 'trad wife'

Perfectly coiffed hair. A pinup dress. A gorgeous home-cooked meal on a decadent dining room table. These images convey that of a "traditional wife," a woman you might picture as being from the 1950s. But these women – known as "trad wives," typically Christian conservatives – are here today, and gaining attention on TikTok to the tune of nearly 187 million views.

My name is David Oliver, one of Paste BN's wellness reporters. I worked with some members of our video production team to write a story about this movement and the hubbub surrounding it.

Many of the trad wife followers celebrate the lifestyle these women are aiming to showcase, but others worry they are idealizing a time when women enjoyed less autonomy and fewer rights than they have now − especially as we head into a heated election season.

For more on trad wives, click here, check out our other wellness stories from the last week below.