Nationwide ad too grim for Super Bowl: #tellusatoday

We asked our Twitter followers what they thought about Nationwide's Super Bowl ad depicting a boy who died in a preventable accident. Comments are edited for clarity and grammar:

I hope it makes people think more about child safety.

— @oldlj

The ad was depressing, but it sends a strong message, and it needs to be said.

— @RealSantiagoG

The Super Bowl brings excitement and a party atmosphere to its massive viewer population. Why throw cold water on that?

— @Funzalot

You don't show up at a poker party to talk poverty. There's an appropriate time, place and tenor for everything.

— @ProfessorDino

It was eye-opening and really jolted me. People need a wake-up call, uncomfortable as it may have been.

— @momship510

I was so outraged that I canceled and switched my auto, home and boat insurance.

— @astinos2323

It's good to start discussion. Sometimes some "shock" is in order to get the ball rolling.

— @toots069

It just didn't work. I think I see what Nationwide was getting at, but the ad tanked.

— @ellastractia

For more of the conversation, follow @USATOpinion or #tellusatoday on Twitter.