You could buy a high-end Peloton Bike+ at Costco soon
Find out how much the Peloton bikes will cost, how to join Costco and more.
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Peloton, the celebrated fitness brand known for its high-end exercise bikes, immersive workout experiences and super passionate instructors, just announced that the brand's exercise bikes will be available at select Costco stores soon. This strategic move aims to make Peloton's premium fitness solutions even more accessible to consumers.
Peloton’s decision to partner with Costco feels like a pivotal moment in the brand's ever-changing retail strategy. Over the last five years, Peloton has shifted from a heavy pre-pandemic presence in fitness studios and luxurious hotels to a more recent focus on direct-to-consumer sales through the Peloton website. The upcoming expansion into Costco warehouse clubs is a clear shift towards fully embracing more accessible retail relationships to capture a much wider audience.
What are the benefits of buying Peloton at Costco?
Purchasing a Peloton bike at Costco comes with several benefits. Costco members can take advantage of the warehouse club's top-tier customer service, competitive pricing and flexible return policy. Peloton's Bike+ is expected to be available for $1,999 at select Costco stores, and for $2,199 on Costco.com, compared to the usual price of $2,495 on Peloton's website. Additionally, Costco members have the convenience of seeing the product in person before making a big purchase, which makes the overall buying experience a lot more comfortable.
What is the Gold Star Costco membership?
The Gold Star Costco membership is ideal for individuals and families. Priced at $65 per year, this membership provides access to all Costco locations worldwide and allows members to shop Costco’s wide range of products, including groceries, electronics, clothing and more.
What is the Executive Costco membership?
The Executive Costco membership, priced at $130 per year, offers all the benefits of the Gold Star membership plus additional opportunities to earn more savings. Executive members receive an annual 2% reward (up to $1,000) on eligible purchases, which can add up to substantial savings for frequent shoppers. This tier also includes exclusive discounts on Costco services such as travel, insurance and auto buying.
What Costco services can members access?
In addition to product discounts, Costco members can take advantage of a range of services designed to provide convenience and savings. These services include:
- Costco Travel: Exclusive travel deals on vacations, cruises and rental cars.
- Costco Optical: Affordable eye exams and a wide selection of eyewear.
- Costco Pharmacy: Competitive prices on prescriptions and over-the-counter medications.
- Costco Photo Center: High-quality photo printing and gifts.
- Costco Tire Center: Great deals on top-brand tires and installation services.
How do you join Costco?
Joining Costco is easy! You can sign up online at Costco’s website or visit any Costco warehouse to apply in person. Upon joining, you'll receive your membership card, which is required for entry and to make purchases at Costco warehouse clubs.
If you're really serious about saving, you could take advantage of this Groupon offer and join Costco for the regular membership price and get a free $20 Costco gift card to use on future purchases.
Prices were accurate at the time this article was published but may change over time.