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Should you shop Amazon’s Holiday Beauty Haul?

Find out what’s worth buying during this Amazon event.

Oct. 24, 2024Updated Oct. 29, 2024, 9:51 a.m. ET
Is Amazon's Holiday Beauty Haul worth it? Find out more about the sale here

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Amazon is currently hosting its fourth annual Holiday Beauty Haul sale to kick off the shopping season for all the beauty enthusiasts out there. On the heels of the October Prime Big Deal Days sale, this beauty-specific event features discounts on makeup, skincare, hair styling devices and more. The sale is especially ideal for grabbing all your beauty stocking stuffers before it is too late and you end up racing to a CVS on Christmas Eve. Because of Amazon's extensive library of deals, it can be a little exhausting to shop blindly. To help you out, we've highlighted some of the most popular brands to shop at Amazon, what viral beauty products people are buying lately and of course, how to sign up for an Amazon Prime membership!

What are the most popular beauty brands to shop at Amazon?

Amazon is home to thousands of beauty brands, including everything from super accessible and budget-friendly to expensive premium beauty brands. Some of the most popular beauty brands people look for during Amazon sales are Laneige, Dyson, Nutrafol and IT Cosmetics.

Especially in the last year or so, we’ve seen consumer shopping trends mimic the most current viral TikTok trends. Below, check out a few best-selling products to shop now and beat the Black Friday rush.

1. WavyTalk 5-in-1 Curling Iron

WavyTalk 5-in-1 Curling Iron
You’ve seen it on TikTok and it is on sale for less than $41 at Amazon right now. Buy at Amazon

2. Philips Norelco OneBlade 360 Electric Beard and Body Trimmer

Philips Norelco OneBlade 360 Electric Beard and Body Trimmer
Save 20% on this internet-famous shaver with today's Amazon holiday discount. $39.96 at Amazon (Save $10.03)

3. Cosrx Glass Skin Starter Set, Advanced Snail 96% Mucin Power Essence and Retinol 0.1% Cream

Cosrx Glass Skin Starter Set, Advanced Snail 96% Mucin Power Essence and Retinol 0.1% Cream
Save on this skincare bundle that includes the viral Cosrx Snail Mucin. $23.39 at Amazon (Save $9.59)

4. Valitic Kojic Acid Dark Spot Remover Soap Bars

Valitic Kojic Acid Dark Spot Remover Soap Bars
Get these TikTok-famous soap bars formulated to help fade dark spots and brighten the skin. $14.99 at Amazon

5. SheGlam Color Bloom Liquid Blush Makeup for Cheeks

SheGlam Color Bloom Liquid Blush Makeup for Cheeks
Get this crazy viral matte liquid blush for less than $7 at Amazon right now.  $6.99 at Amazon

6. FHI Heat UNbrush Detangling Brush

FHI Heat UNbrush Detangling Brush
Save 19% on this TikTok-famous detangling brush for wet and dry hair. $14.50 at Amazon (Save $3.50)

7. Kitsch Satin Heatless Curling Set

Kitsch Satin Heatless Curling Set
Get this viral heatless curling set for less than $15 at Amazon's Cyber Monday sale. $11.19 at Amazon (Save $4.79)

8. Laneige Heavenly Hydration 3-Piece Set

Laneige Heavenly Hydration 3-Piece Set
Save 20% on this kit with the blue hyaluronic moisturizer, sleeping lip mask and toner moisturizer.  $26.40 at Amazon (Save $6.60)

9. Grace & Stella Gold Under Eye Mask (48 Pairs)

Grace & Stella Gold Under Eye Mask (48 Pairs)
These crazy popular gold eye masks are an easy holiday gift! Shop different colors and styles at Amazon. Check price at Amazon

10. Mighty Patch Original from Hero Cosmetics

Mighty Patch Original from Hero Cosmetics
The popular Mighty Patch Original from Hero Cosmetics are less than $20 and are a life saver around the holidays. Check price at Amazon

11. Paula's Choice Skin Perfecting 8% AHA Gel Exfoliant & 2% BHA Liquid Duo

Paula's Choice Skin Perfecting 8% AHA Gel Exfoliant & 2% BHA Liquid Duo
Save 19% on this skincare duo that includes the viral Paula’s Choice 2% BHA Liquid Exfoliant.  $58.14 at Amazon (Save $13.86)

12. EltaMD UV Daily Tinted Sunscreen

EltaMD UV Daily Tinted Sunscreen
Save 5% on the trending EltaMD UV Daily Tinted Sunscreen with this Amazon deal $38.95 at Amazon (Save $2.05)

13. L'Ange Hair Le Volume 2-in-1 Titanium Blow Dryer Brush

L'Ange Hair Le Volume 2-in-1 Titanium Blow Dryer Brush
Save 59% on this TikTok-famous blow dryer brush at Amazon's Cyber Monday sale. $48.30 at Amazon (Save $70.70)

When is Amazon's Holiday Beauty Haul sale?

The 2024 Amazon Holiday Beauty Haul sale is live from Monday, October 21 through Sunday, November 3.

Should I sign up for Amazon Prime?

Amazon Prime offers a huge list of benefits for members that go beyond just fast and free shipping. As a Prime member, you'll get access to exclusive deals, early access to sales and special discounts on various products and services. For instance, Prime members can enjoy free Grubhub+ benefits, which include $0 delivery fees on eligible orders and other exclusive offers. Most recently, Prime members can take advantage of discounts on gasoline and EV charging at select stations across the United States.

Amazon Prime membership
Sign up for Amazon Prime to score the best deals and exclusive perks. Sign up for Amazon Prime

Prices were accurate at the time this article was published but may change over time.