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Struggling to get a good night's rest? The cure to your sleeping woes might be as simple as swapping out your old, tattered loungewear for stylish pajama sets you'll actually be excited to wear—at least that's the latest theory going viral on TikTok.

In recent weeks, thousands of users have flooded the platform with GRWM videos showcasing their cutest pajama finds from brands like Victoria's Secret and Aerie, claiming the chicness of their new sleepwear has actually made them look forward to their bedtime routine, as opposed to dreading it. For many (myself included), the fad has posed the question: If you can dress for the life you want, does that mean you can dress for the sleep you want, too?

While the psychology of this new TikTok trend is still a little fuzzy, it has incentivized me to rethink my approach to sleepwear—and stock up on more comfortable pajamas, in the process. Fortunately, many of my favorite brands are now offering a slew of amazing pajama deals in honor of Sleep Week 2025, with discounts on loungewear essentials from Nordstrom, Target and Amazon. Ahead, I rounded up all of the best Sleep Week pajama deals that are currently on my radar, including a price drop on Eberjey's famous Gisele set, a rare Ugg slipper find and discounts on Oprah-approved bamboo pajamas at the Cozy Earth Sleep Week sale.

Tips for a better bedtime routine

Sleep Week 2025 shopping guide: Best sleepwear deals

Deals on cute pajamas

In celebration of Sleep Week 2025, top sleepwear brands like Nordstrom, Victoria's Secret, Lands' End and more are offering Sleep Week deals on their most coveted pajama sets. Standout Sleep Week pajama deals include a 14% discount on the viral Eberjey Gisele set, 20% off on Oprah's favorite bamboo pajamas and a rare deal on Parachute's famous Turkish cotton robe.

Deals on comfortable slippers

Cute pajama sets and loungewear pieces aren't the only sleep essentials marked down for Sleep Week 2025—dozens of cozy women's slippers are also boasting major discounts. We found the ultimate dupe of a much pricier pair of slippers from Amazon (now 40% off), a popular Ugg slipper for less than $50 and fluffy lululemon slides that are perfect for summer.

What is Sleep Awareness Week?

Hosted annually every March, Sleep Week is an event that's designed to raise awareness about the impact of sleep on your overall health.

How to fall asleep when you can't

Creating a good bedtime routine is crucial for good sleep.

ProblemSolved, Reviewed

When is Sleep Week 2025?

This year, Sleep Week 2025 takes place between Sunday, March 9 and Saturday, March 15, with dozens of major home and mattress brands commemorating the occasion with limited-time sales.

Prices were accurate at the time this article was published but may change over time.