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Whenever I'm yearning for new shopping inspiration—be it a cool product dupe (hi, Walmart Birkin bag), an unmissable deal or just insight into the internet's newest trend obsession—I can always count on TikTok to guide me in the direction of my next favorite purchase. But as reliable as the world of TikTok shopping may be, it can be a little overwhelming; the #TikTokMadeMeBuyIt hashtag alone has over 15 million posts, and some of the most popular products of the last few years were born out of viral TikTok videos.

On any given scroll, you could be introduced to the next hottest thing in beauty, fashion, tech or even corporate America, but knowing which internet-famous products are really worth the hype is a whole different ballgame. To help you separate the good from the bad and the product duds from the downright transformational essentials, I'll be coming to you every Friday with a breakdown of the week's most viral TikTok products, including explanations on why certain products are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your digital shopping cart.

Skip the nighttime doom scroll and browse our guide to the week's best TikTok products below—including a Lush body wash that's plucked straight from a 'Love Island' star's shower routine, a top-rated Amazon wellness tool and Casetify's newest product launch which marks its first foray into... travel?

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Shop this week's most viral TikTok products

1. A sweet shower gel for fragrance-layering

Among the most popular TikTok trends right now is fragrance-layering, which involves combining multiple scented products—from perfumes to body lotions and shower gels—together to create a more customized scent that's layered, robust and completely unique to you. The product options for this are endless, but this week (and honestly, for much of last year), TikTok users are obsessed with using this Lush Sticky Dates Shower Gel as a base for their fragrance routine—thanks to 'Love Island' star Leah Kateb, who revealed in a TikTok video that she uses it to build the ultimate #vanillagirl aroma (with this Kayali Vanilla 28 Perfume and Eos Shea Vanilla Body Lotion, no less).

My verdict? With a 4.8 rating and hundreds of reviews on Lush's site, this luscious shower gel is a decadent option that leaves a lasting fragrance and delivers smoother skin almost instantly (speaking from experience).

2. A casual spring maxi dress for all occasions

With temperatures warming up, TikTok shoppers are sourcing new additions to their spring wardrobe, with this butter-yellow, Grecerelle Casual Long Maxi Dress gaining a ton of traction online. The casual dress has nearly a thousand ratings on Amazon's site, plus hundreds of rave reviews that speak to the style's breathability and flattering fit.

My verdict? This is the best spring dress to invest in this season, especially if you're looking for something that's versatile, endlessly comfortable and can be styled for different dress codes with ease.

3. A suitcase that matches your phone case

You might know Casetify for its cool phone cases, but this week, the brand is making waves on TikTok for its newest travel launch—which, naturally, pays homage to the brand's OG product in the most unique way. With Casetify's Carry-on Luggage, you can now create a suitcase in the likeness of your phone case and customize the product's coloring, design and even monogrammed print.

My verdict? This marks one of the most unique travel collections in a long time, and it feels so quintessential to the brand. If you're in the market for some new travel accessories that you can put your own spin on, be sure to order one of these TikTok-loved models before they sell out.

More: Pack for spring break 2025 with Béis travel essentials

4. A tripod drying rack that saves tons of space

I can always count on TikTok to introduce me to quirky products that fall into even the most niche categories. Case in point: Amazon's Joom Tripod Clothes Drying Rack, which blends the capabilities of a standard drying rack with the innovative design of a foldable tripod. The home product has gone viral on TikTok multiple times, with users touting its innovative and space-saving design—perfect for those in smaller homes, apartments or dorms.

My verdict? This genius Amazon bestseller boasts a 4.4 rating for good reason; it's a lifesaver for those committed to air drying their laundry (guilty!) and I love that it's coated in a wood coloring that doesn't feel like an eyesore in your home.

5. An acupressure mat that hurts so good

Pain really is pleasure when it comes to using this TikTok-loved Shakti Acupressure Mat. The top-rated wellness tool is designed to relieve tension in the body with Shakti spikes that work to increase blood circulation and alleviate pressure in tight, sore muscles. Many TikTok users have found the Amazon bestseller to be surprisingly relaxing, with others claiming it's a "lifesaver" for those with chronic pain.

My verdict? While it might not cure all of your body aches, this mat is a great at-home alternative to acupuncture, with a portable design that makes it easy to use anywhere in your home or while you're on the go.

How do you determine TikTok's most viral products?

There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today editors, shoppers and boast no lower than a 4.0 average rating.

Prices were accurate at the time this article was published but may change over time.