This week in viral TikTok products: A Stanley Tumbler crossbody, lululemon shorts and sardines?
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
— Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission.
The internet moves pretty fast; one skipped scroll and you could miss out on the latest in genius makeup hacks, seasonal home trends and even viral TikTok products. For as much time as I spend perusing through the world of TikTok product recommendations, I also know that the space can feel incredibly overwhelming—especially when it comes to identifying which internet-famous products are really worth buying or just backed by internet hype.
To help answer all of your TikTok shopping questions—and hopefully guide you in the direction of your next favorite purchase—I'll be coming to you every Friday with a breakdown of the week's most viral TikTok products, including explanations on why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your digital shopping cart.
In this week's installment, I rounded up the most viral essentials that are currently flooding my For You page, including pink lululemon shorts that have become the unofficial uniform of Pilates girls everywhere, a Stanley accessory that's currently rivaling the popularity of its cult-favorite Quencher Tumbler and an unexpectedly popular snack that pays homage to spring's hottest TikTok trend: the fisherman aesthetic. Keep reading for my guide to this week's best products from Amazon and beyond.
Shop the best deals on viral TikTok products
Shop this week's most viral TikTok products
1. TikTok's fisherman aesthetic is coming for your pantry
I anticipated that TikTok's coastal fisherman aesthetic would take over my wardrobe come spring 2025, but I was less prepared for the way that the fisherman snack of choice—à la tinned fish—would soon enough consume my pantry and TikTok feed, too. One scroll through the app's #TinnedFish tag, and you'll find thousands of videos highlighting the convenient snack's most enthusiastic fans and flavor discoveries: tinned sardines in tomato sauce, tinned mussels in preserved lemon, tinned lobster in coconut curry. The variations are endless and TikTok's ever-growing obsession with the food remains very real; the last time tinned fish went viral on the app, it inspired a literal shortage in the United States.
My verdict? Even if you're weary of the popular TikTok product, these canned sardines from Jose Gourmet offer a tame way into the tinned-fish craze that's sure to appease even the most staunch sardine critics. They make a great snack for spring picnics or backyard barbecues, and double as a savory gift for the foodie in your life.
2. The app's latest obsession? A car freshener that lasts for over 60 days
There are popular TikTok products, and then there are items like this car air freshener—which is so frequently purchased through the app (1.1 million+ purchases and counting), it's transcended into a different realm of popularity. The small but mighty air freshener is built like a mini oil diffuser, with a powerful fragrance that (per shoppers) is said to last for over 60 days.
My verdict? Car air fresheners are one of those products I find myself purchasing over and over again, especially during the summer months when sweatier days are abundant—and my car is usually the biggest casualty of such events. Unlike other air fresheners that can lose their scent quickly, this product is built to last and boasts an average 4.0 rating on Amazon's site. It also comes in enough fragrance options that I can mix up my scent choice based off of the season or vibe; Orange Creamsicle for summer, Flannel Pine for fall and Smells Like Pedro Pascal for... really any time.
3. This multifunctional fan does a little bit of everything
With temperatures warming up and people spending more time outdoors, this hybrid essential will ensure you have a rechargeable fan, flashlight and portable battery handy wherever you go—whether you're tailgating a spring training game, braving festival season or venturing out on a camping adventure with friends. TikTok shoppers love that it combines multiple products into one seamless device and rings up at under $40, making it one of the best budget products on the app.
My verdict? I love purchases that help to streamline my life and mitigate the amount of unnecessary products in my home or storage; this portable fan-battery-flashlight amalgamation ticks all of my boxes and then some, with a variety of capabilities that give new meaning to the word 'multifunctional.' It has a whopping 4.7 rating on Amazon and is accompanies by hundreds of rave reviews, many from shoppers who also consider it to be an essential product for emergency situations like hurricanes, wildfires or even tornadoes.
4. Behold: A bag to carry your Stanley Tumbler
Even the most devoted Stanley fans can admit: Stanley Quenchers can be uncomfortable—oftentimes, downright painful—to carry back and forth between work, the gym and anywhere else the viral TikTok product is allowed. Durable as the tumblers may be, they're also undeniably heavy, which is why many shoppers have turned to Stanley's All-Day Quencher Carry-All Bag to relieve some of its weight off of their wrists—and replace their everyday purse altogether.
My verdict? With sturdy storage pockets, a phone slot and a 4.7 rating on Amazon's site, this Stanley accessory doubles as the ultimate everyday bag, perfect for anyone looking to do more with much less. If there was ever a product to rival the popularity of the Stanley Quencher Tumbler, this carry-all bag might be it.
5. It's a "pink lulu" spring
TikTok's "Pilates pink princess" trend shows no signs of slowing down heading into spring, especially with lululemon unveiling more pink (or at least, pink-adjacent) pieces across its site. The internet trend is all about taking a more polished approach to athleisurewear, with workout outfits that you can wear to the Pilates studio then straight to brunch afterwards. These pink lululemon shorts are heating up online, with over 5,000 reviews on lululemon's site alone, plus dozens of TikTok users raving about the athletic bottom's breathability and flattering fit.
My verdict? This style takes everything you already love about lululemon's Align Leggings and replicates it into a biker short that's comfortable for all types of workouts and made of the brand's famously breathable Nulu fabric. Plus, the vibrant pink coloring plays into the season's color palette in the best way.
How do I determine TikTok's most viral products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.
Prices were accurate at the time this article was published but may change over time.