17 viral Amazon Big Spring Sale deals you've probably seen on your TikTok feed

There's no better feeling than finding a great deal on a product you've had your eye on for a while—especially if it's a popular item that's been all over your TikTok feed and known to sell out fast (hi, Stanley tumblers). While Amazon is already our go-to shopping destination year-round, it has officially transformed into even more of a haven for deals on the internet's most viral products—all thanks to the Big Spring Sale 2025.

Now through Monday, March 31, shoppers can take advantage of discounts on viral Amazon products that range from a TikTok-famous sports bra to a celeb-loved collagen supplement and even a 56% price drop on a brightening vitamin C serum that the internet (and more specifically, Paste BN Shopping readers) can't stop buying. It's the perfect time to stock up on all the items you've bookmarked in your Amazon wishlist, while also scoring viral Amazon deals from top brands like Laneige, Apple, Bissell and more.

Ahead, peruse our curated shopping guide to the best viral deals at Amazon's Big Spring Sale.

Shop the best viral products at Amazon's Big Spring Sale

1. Viral Amazon deals: A cozy bedding set

Utopia Bedding Queen Bed Sheets Set

These best-selling Amazon sheets are the epitome of comfort and currently 52% off at Amazon's Big Spring Sale. $14 at Amazon (Save $16)

2. Viral Amazon deals: Colorful workout bands

Renoj Resistance Bands

Take your workout game to the next level with these viral resistance bands that are perfect for strength training and Pilates routines. $15 at Amazon (Save $1)

3. Viral Amazon deals: Heatless hair curlers

Kitsch Satin Heatless Hair Curler Set

Achieve voluminous curls sans the usual heat damage that accompanies hot styling tools with these comfortable hair curlers—a bestseller on both Amazon and TikTok. $16 at Amazon (Save $7)

4. Viral Amazon deals: A dewy lip balm

Laneige Lip Glowy Balm

Say goodbye to dry, chapped lips forever with this dewy Laneige lip balm, which comes in several yummy flavors and has the same nourishing properties as the brand's cult-favorite lip sleep mask. $15 at Amazon (Save $4)

5. Viral Amazon deals: A deeply nourishing face mask

Biodance Bio-Collagen Real Deep Mask

Of all the beauty deals at Amazon's Big Spring Sale, this discount on Biodance's internet-famous sheet mask is one of the best. Get it in a pack of four or 16. $16 at Amazon (Save $3)

6. Viral Amazon deals: A stylish oil diffuser

Asakuki Premium Essential Oil Diffuser

Swap out your candles in favorite of this top-rated oil diffuser that's equipped with multiple mist settings and has a built-in light that'll add to the ambience of any space. $20 at Amazon (Save $16)

7. Viral Amazon deals: A top-rated brightening serum

TruSkin Vitamin C Serum

Paste BN shoppers can't stop buying this brightening vitamin C serum, which went viral on TikTok last year for its fast-acting results and affordable price tag. $21 at Amazon (Save $28)

8. Viral Amazon deals: A comfortable sports bra

The Gym People Longline Sporta Bra

This Amazon bestseller combines the supportive comfort of a classic sports bra with the silhouette of a cropped tank top for the most perfect workout style. $22 at Amazon (Save $5)

9. Viral Amazon deals: A portable steamer

HiLife Steamer for Clothes

Among Amazon's most viral products is this portable steamer, which features a practical handheld design and is great for travel. Save 39% at Amazon

10. Viral Amazon deals: Best-selling wireless earbuds

Tozo Bluetooth 5.3 Wireless Earbuds

With a 4.3 rating and over 182,000 five-star reviews, these wireless earbuds are sure to enhance your music-listening experience without breaking your budget. $25 at Amazon (Save $14)

11. Viral Amazon deals: A unique candle lamp

Candle Warmer Lamp with Timer Dimmer

Scoop up this TikTok-famous candle warmer and lamp while it's on sale at Amazon's Big Spring event. $26 at Amazon (Save $20)

12. Viral Amazon deals: Stanley's most famous tumbler

Stanley Quencher H2.0 Tumbler

Deals on Stanley tumblers are few and far between, which makes this steep markdown all the more exciting. Shop the Amazon spring deal right now and get the viral drinkware in multiple colorways. $26 at Amazon (Save $9)

13. Viral Amazon deals: A nourishing hair treatment

Color Wow Dream Coat Supernatural Spray

TikTok can't get enough of Color Wow's nourishing hair treatments, and three of its bestsellers are included in this discounted bundle. $25 at Amazon (Save $9)

14. Viral Amazon deals: A genius veggie chopper

Fullstar Vegetable Chopper and Spiralizer

Simplify your meal prep with the help of this cool kitchen gadget, now 40% off at Amazon's Big Spring Sale. $25 at Amazon (Save $25)

15. Viral Amazon deals: A celeb-loved supplement

Vital Proteins Collagen Peptides Powder Supplement

cta $30 at Amazon (Save $9)

16. Viral Amazon deals: A smart luggage tracker

Apple AirTags

Gearing up for a busy travel season? With this small but mighty Apple device, you can track your bag's whereabouts and sync its location directly to your smart phone. $70 at Amazon (Save $29)

17. Viral Amazon deals: A portable carpet cleaner

Bissell Little Green Pet Deluxe Portable Carpet Cleaner

With a reputation as a bonafide bestseller on Amazon, this portable cleaner is perfect for spill-prone homes with pets or kiddos—and has over 94,000 ratings that support its effectiveness. $95 at Amazon (Save $145)

When is Amazon's Big Spring Sale 2025?

Amazon's 2025 Big Spring Sale kicks off today and will run through Monday, March 31. The event's deals span all major categories, and we'll be tracking all the best deals throughout the sale, so be sure to check back for more Paste BN Shopping coverage and sign up for our weekly newsletter to catch even more shopping tips! 

Do I need to be an Amazon Prime member to shop the Big Spring Sale?

No, Amazon's 2025 Big Spring Sale is open to anyone—no Amazon Prime membership required. However, to ensure you get the best deals with fast shipping, we recommend signing up for an Amazon Prime membership.