17 viral Amazon Big Spring Sale deals you've probably seen on your TikTok feed
Top viral deals include discounts on a Laneige lip balm, celeb-loved powder supplement, Apple AirTags and Stanley's most famous Quencher Tumbler.
There's no better feeling than finding a great deal on a product you've had your eye on for a while—especially if it's a popular item that's been all over your TikTok feed and known to sell out fast (hi, Stanley tumblers). While Amazon is already our go-to shopping destination year-round, it has officially transformed into even more of a haven for deals on the internet's most viral products—all thanks to the Big Spring Sale 2025.
Now through Monday, March 31, shoppers can take advantage of discounts on viral Amazon products that range from a TikTok-famous sports bra to a celeb-loved collagen supplement and even a 56% price drop on a brightening vitamin C serum that the internet (and more specifically, Paste BN Shopping readers) can't stop buying. It's the perfect time to stock up on all the items you've bookmarked in your Amazon wishlist, while also scoring viral Amazon deals from top brands like Laneige, Apple, Bissell and more.
Ahead, peruse our curated shopping guide to the best viral deals at Amazon's Big Spring Sale.
Shop the best viral products at Amazon's Big Spring Sale
1. Viral Amazon deals: A cozy bedding set
2. Viral Amazon deals: Colorful workout bands
3. Viral Amazon deals: Heatless hair curlers
4. Viral Amazon deals: A dewy lip balm
5. Viral Amazon deals: A deeply nourishing face mask
6. Viral Amazon deals: A stylish oil diffuser
7. Viral Amazon deals: A top-rated brightening serum
8. Viral Amazon deals: A comfortable sports bra
9. Viral Amazon deals: A portable steamer
10. Viral Amazon deals: Best-selling wireless earbuds
11. Viral Amazon deals: A unique candle lamp
12. Viral Amazon deals: Stanley's most famous tumbler
13. Viral Amazon deals: A nourishing hair treatment
14. Viral Amazon deals: A genius veggie chopper
15. Viral Amazon deals: A celeb-loved supplement
16. Viral Amazon deals: A smart luggage tracker
17. Viral Amazon deals: A portable carpet cleaner
When is Amazon's Big Spring Sale 2025?
Amazon's 2025 Big Spring Sale kicks off today and will run through Monday, March 31. The event's deals span all major categories, and we'll be tracking all the best deals throughout the sale, so be sure to check back for more Paste BN Shopping coverage and sign up for our weekly newsletter to catch even more shopping tips!
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Do I need to be an Amazon Prime member to shop the Big Spring Sale?
No, Amazon's 2025 Big Spring Sale is open to anyone—no Amazon Prime membership required. However, to ensure you get the best deals with fast shipping, we recommend signing up for an Amazon Prime membership.