This week's viral TikTok products: A glass skin hack, Puma sneakers and a $4 glass tumbler
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
The benefit of spending as much time on TikTok as I do, is that my For You page is essentially a haven for new shopping inspiration. Each time I log into the app, I'm introduced to something I've never seen before; sometimes it comes in the form of a quirky aesthetic or trend (like spring's viral fisherman core), other times it emerges as a cool product dupe (hi, Walmart Birkin bag) or a fun collection launch. The world of TikTok shopping—vast as it may be—rarely fails me when it comes to discovering the internet's most viral products. But knowing which ones are actually worth buying? That's a whole different ballgame.
As someone who has had their fair share of both good and bad TikTok purchases, I know how tricky it can be to separate the worthwhile investments from the internet duds—which is why I'll be coming to you every Friday with a breakdown of the week's most viral TikTok products. In each of my explanations, I'll also analyze why certain products are trending, what professional shoppers (like myself) really think about them and why they may (or may not) deserve a spot in your digital shopping cart.
In this week's installment, I rounded up the most viral essentials that are currently flooding my TikTok, including Walmart's famous glass tumbler, a cozy pet bed inspired by everyone's favorite Squishmallow characters, Puma's newest sneaker launch and Pat McGrath's genius product hack for nailing TikTok's "glass skin" trend.
Keep reading for my guide to the week's buzziest products from Amazon, Walmart and beyond.
Shop this week's most viral TikTok products
1. A Squishmallow bed for your pets
Inspired by your favorite Squishmallow characters, pet parents can treat their pup or cat to a plushie of their own in the form of a Squishmallow Pet Bed. The comfy pet accessory comes in a variety of fun designs including animals like owls and red pandas or fruits like pineapples. TikTok users are currently flooding the platform with adorable videos of their pets curled up in one of the brand's beds, and many are even purchasing options that match their own favorite Squishmallow toys.
My verdict? I'm a fan of any product that gives people an excuse to spoil their pets, especially ones that offer stylish alternatives to things that typically stick out like an eyesore in a home (ahem like pet beds)—this Squishmallow bed does both.
2. Walmart's elevated take on the classic tumbler
Given the cult popularity of Stanley tumblers, it's not all that surprising to see another tumbler getting mass love online—though this one comes in the form of a glass tumbler from Walmart. The dainty glassware has a transparent design, with ribbed detailing that gives it a more elevated texture. TikTok users and Walmart reviewers alike love that the stylish glass tumbler is "well-made" but still surprisingly affordable ($4, to be precise).
My verdict? If you're loyal to the tumbler lifestyle, this glassware is a beautiful alternative to the plastic or stainless steel options we've come to associate the cup style with. I have a hunch it'll be my go-to drinkware for summer (especially once iced tea season hits) and with its under-$5 price tag, I'm tempted to buy a whole set for any future dinner parties.
3. Puma just dropped spring's hottest shoe
Leave it to Puma to launch spring 2025's it-shoe and in a colorway that pays homage to TikTok's tenniscore trend. That's right: Everyone's favorite sneaker brand just dropped a new OG Speedcat shoe, which reimagines the retro racing shoes of the '90s through a more modern lens. While the actual sneaker silhouette is incredibly understated, TikTok users are loving the shoe's brighter color palette, with shades ranging from a deep cherry red to a yellow-green coloring with a tennis ball-inspired hue.
My verdict? As a sneaker girlie through and through, this style feels like a refreshing change of pace from the over-the-top, platform styles of years past. If you want a glimpse of what my summer wardrobe will be comprised of, imagine this everyday sneaker in several unique colorways.
4. The smart TV that moonlights as stylish artwork
Samsung's Frame TV might not be a new viral product—in fact, it's been trending for quite some time—but the smart TV inspired a lot of additional conversation online this week after the coveted model was discounted by $1,500 at Walmart's Super Savings Week. TikTok users (and really any design aficionados) love this Samsung model because it has all the bells and whistles of a standard smart TV, plus the ability to moonlight as cool artwork when you aren't using it.
My verdict? There are very few "viral with a capital V" products that I ever believe are worth the online hype they generate, but the Samsung Frame TV is not one of them. Every bit of its popularity is deserved and if you've been itching for an excuse to finally splurge on a Frame TV of your own, let its revived TikTok presence (and sale price) be the incentive you need.
5. Pat McGrath Labs takes on TikTok's "glass skin" trend
While there's no cure-all product that can help you achieve TikTok's "glass skin" overnight, this new launch from Pat McGrath Labs comes pretty close. Inspired by the "glass skin" trend sweeping TikTok, Dame Pat McGrath formulated this hydrating face mask with the goal of delivering a glass skin look; imagine a lacquer-like finish that's polished, glossy and almost reflectively shiny.
My verdict? If TikTok video recommendations are to be believed, then this glass skin mask is worth the hype. It's designed for all skin types and the results seem to show universally positive results with revived complexions, minimized pores and a doll-like glow. As someone plagued with the curse of dry skin, I'm adding this to my beauty routine ASAP!