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Dyson's best-selling Airwrap Styler got a cool, purple makeover for Mother's Day 💜

Shop the new, limited-edition Jasper Plum colorway this spring.

April 17, 2025, 6:13 a.m. ET
Shop the limited-edition Dyson Airwrap Jasper Plum Styler for Mother's Day.
  • Dyson released limited-edition hair tools in a new Jasper Plum color for Mother's Day 2025.
  • The limited-edition collection includes the Airwrap Multi-Styler, Supersonic Hair Dryer, and Airstrait Straightener.
  • The tools offer the same functionality as the original versions but with a new, seasonal color.

As a longtime Dyson user, it's hard for me to imagine that the brand's best-selling hair tools could somehow get even better than they already are. The sleek design! The smart technology! The ability to achieve a voluminous blowout at home—sans the usual hair salon costs! Every time I whip out my Dyson Airwrap Multistyler, I already feel as if I'm using the top hair tool on the market (because, let's be real, I basically am). But ahead of Mother's Day, the brand just launched new, upgraded versions of its most famous styling tools, now in a limited-edition Jasper Plum colorway.

From the Dyson Supersonic Hair Dryer to the Airstrait Straightener, all of the Dyson hair tools you know and love have been reimagined for Mother's Day 2025, with a purple-infused twist that might just mark the brand's prettiest launch to date. Whether you're looking for a Mother's Day gift that'll truly "wow" the special lady in your life or simply want an excuse to splurge on another Dyson device for yourself (I totally get it), you can shop Dyson's new limited-edition hair tools below, before they inevitably sell out.

Shop limited-edition Dyson hair tools in Jasper Plum

Dyson Airwrap I.D. Multistyler
Get the famous Dyson Airwrap Multistyler in a limited-edition Jasper Plum colorway for Mother's Day. Shop at Dyson
Dyson Supersonic Hair Dryer
Get the famous Dyson Supersonic Hair Dryer in a limited-edition Jasper Plum colorway for Mother's Day. Shop at Dyson
Dyson Supersonic Nural Hair Dryer
Get the famous Dyson Supersonic Nural Hair Dryer in a limited-edition Jasper Plum colorway for Mother's Day. Shop at Dyson
Dyson Airstrait Straightener
Get the famous Dyson Airstrait Straightener in a limited-edition Jasper Plum colorway for Mother's Day. Shop at Dyson
Shop limited-edition Dyson hair tools for Mother's Day

Why are Dyson Airwraps so popular?

Hailed as the most advanced hair styler in the world, the Airwrap Multistyler is equipped with Dyson's world-class technology and combines the capabilities of a blow dryer and styler into one seamless tool. Users love its sleek, easy-to-use design which works across a variety of hair types and textures. Ultimately, the Dyson device offers a failsafe way to achieve a salon-quality blowout at home—hence its immense popularity.

What makes these limited-edition Dyson hair tools so unique?

On occasion, Dyson will rerelease its best-selling hair tools, like the Airwrap Multistyler or Supersonic Hair Dryer, in limited-edition colorways. In celebration of Mother's Day 2025, Dyson unveiled a new colorway for its hair devices, Jasper Plum—a soft and soothing shade that plays into the season's color palette and offers a more stylish take on the cult-favorite Dyson device.

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