Calling all, beauty-lovers! Get ready for epic deals during Amazon's Summer Beauty Event
Summer beauty savings are almost here!
Amazon shoppers, get ready to soak up the sun—and the savings! Amazon's Summer Beauty Event is returning on Monday, April 28, and the annual sale is expected to offer incredible deals on everything you need to keep your skin glowing, your hair luscious and your makeup on point all summer long.
Whether you're doing a little summer shopping ahead of your next getaway or simply want to treat yourself to some glam staples, the Amazon Summer Beauty Event is your chance to snag those must-have beauty products without breaking the bank. To help make it easier for you, we curated a guide with answers to all of your questions about this major Amazon sale, including how to prepare for the huge savings event.
What to know about the Amazon Summer Beauty Event:
- When is the Amazon Summer Beauty Event?
- What to expect during the Amazon Beauty Event?
- Do I need to be an Amazon Prime member to shop the Summer Beauty Event?
- Reasons to become an Amazon Prime member.
When is the Amazon Summer Beauty Event?
The Amazon Summer Beauty Event is an annual savings event that offers deals on a wide range of beauty and personal products. This year, the 2025 Amazon Summer Beauty Event is expected to run from Monday, April 28 through Sunday, May 11.
What can I expect during the Amazon Summer Beauty Event?
During the Amazon Summer Beauty Event, you can expect to find rare discounts and savings on a wide range of beauty and personal care products from top brands—namely drugstore favorites like Maybelline, L'Oréal and Revlon, as well as splurge-worthy essentials from Urban Decay, Clinique and Lancôme.
Keep in mind that the deals are expected drop throughout the sales event and popular discounts will likely sell out pretty quickly. That is why we highly recommend that you grab the deals that catch your eye immediately.
Do I need to be an Amazon Prime member to shop this sale?
No, based on previous years, we do not expect you to need to be an Amazon Prime membership to shop this beauty sales event. However, having an Amazon Prime membership has many great perks including free shipping on all orders without any minimum purchase.
What are the best reasons to become an Amazon Prime member?
There are so many reasons to become an Amazon Prime member, but our favorite will always be same-day, one-day and two-day delivery options on millions of products. This free and fast shipping perk makes shopping online more convenient that ever. In addition, here are just a few more reasons to sign up for Amazon Prime today:
- Special access to sales and lightning deals: Members get early access to select sales and timed lightning deals throughout the year, including events like Prime Day, Black Friday, Cyber Monday, Prime Big Deal Days, Amazon’s Beauty Haul and more.
- Discounts on groceries: Prime members can shop Amazon Fresh online or in-store and save 10% thanks to exclusive deals. Get unlimited free delivery on orders of $35 or more from Whole Foods Market, Amazon Fresh and local retailers for $9.99 per month.
- Free Grubhub+: Prime members get a free Grubhub+ membership with $0 delivery fees, discounted service fees and more.
- Prime Fuel savings: Save $0.50 a gallon at more than 7,000 participating gas stations across the country.