Amazon's 'Shop the Race' provides new shopping experience during Coca-Cola 600

Ahead of Amazon Prime Video's first foray in live NASCAR Cup Series broadcasts, Prime has launched a super cool way for fans to shop during the race.

Prime's first of five Cup Series broadcasts this season starts this weekend for the famed Coca-Cola 600 at Charlotte (N.C.) Motor Speedway.

'Shop the Race' is Prime's storefront that gives viewers the ability to simultaneously watch and shop NASCAR on Prime races without interruption for the ultimate shopping experience.

The way to do so is by searching 'Shop the Race' in the Amazon Shopping app. From there, fans can purchase official NASCAR merchandise, team gear and race-day deals.

Here's how you can watch the race and have an exclusive shopping experience.

Watch the Coca-Cola 600 on Amazon Prime Video

What is the Coca-Cola 600?

The Coca-Cola 600 is NASCAR Cup Series' longest race of the season, which is 600 miles, held annually at Charlotte (N.C.) Motor Speedway. The first Coke 600 was held in 1960.

When is the Coca-Cola 600?

Hours after the Indy 500, the Coca-Cola 600 takes the green flag at 6 p.m. ET on Sunday. Coverage on Amazon Prime Video begins at 5 p.m. ET.

Amazon Prime Video has a variety of hit movies, acclaimed shows and unique original content you can stream anytime you want. If you sign up for Amazon Prime right now, you can get unlimited streaming with ads, plus free two-day Prime delivery on millions of items for $7.49 per month for three months. Rates change to $14.99 per month after the three-month period.