E.l.f. acquires Hailey Bieber's Rhode Skincare: 5 must-try products
Beauty powerhouse alert: E.l.f. welcomes Hailey Bieber's Rhode Skincare line!
E.l.f. Cosmetics is wellknown for its accessible prices and impressive "dupes". And now, E.l.f. has acquired Rhode, Hailey Bieber's popular skincare line. This landmark deal is valued at up to $1 billion, comprising an initial $800 million in cash and stock, with an additional $200 million contingent on Rhode's performance over the next three years, according to FactSet.
This acquisition marks the second major headline for Hailey Bieber this month, following her appearance on the May cover of Vogue. Beyond her famous family, Hailey has carved out a considerable reputation in the fashion and beauty world. Her seemingly flawless skin and influential presence have undeniably propelled Rhode Skincare to remarkable success in recent years. So, if you're aspiring for that coveted 'It-girl glow' this summer, here are a few Rhode products worth exploring