Your Olympics HQ 🏅 America's birthday 🎂 Discover PLAY 🤩 Check home prices 🏠
Shopping Deals and Discounts

E.l.f. acquires Hailey Bieber's Rhode Skincare: 5 must-try products

Beauty powerhouse alert: E.l.f. welcomes Hailey Bieber's Rhode Skincare line!

Trisha Easto
Paste BN
May 29, 2025Updated Sept. 5, 2025, 10:54 a.m. ET
Rhode Skincare in pocket
  • E.l.f. Cosmetics has acquired Hailey Bieber's skincare line, Rhode, for up to $1 billion.
  • Rhode's popularity is attributed to Bieber's influence in the fashion and beauty industry.
  • The article highlights several Rhode products, including glazing milk, peptide lip treatment, and a pineapple cleanser.

E.l.f. Cosmetics is well-known for its accessible prices and impressive "dupes". Following the news that E.l.f. acquired Rhode, Hailey Bieber's popular skincare line, the line has officially dropped at Sephora.

The landmark acquisition deal is valued at up to $1 billion, comprising an initial $800 million in cash and stock, with an additional $200 million contingent on Rhode's performance over the next three years, according to FactSet.

Beyond her famous family, Hailey has carved out a considerable reputation in the fashion and beauty world. Her seemingly flawless skin and influential presence have undeniably propelled Rhode Skincare to remarkable success in recent years. So, if you're aspiring for that coveted 'It-girl glow,' here are a few Rhode products worth exploring.

Shop these Rhode Skincare products for glowy skin:

1. Glazing Milk for skin prep

Glazing Milk
The essential layer in your skincare prep that provides immediate, luminous hydration. $32 at Sephora

2. Peptide Lip Treatment

Peptide Lip Treatment
The nourishing lip layer that creates visibly plump, pillowy-soft lips. $20 at Sephora

3. Pineapple Refresh Cleanser

Pineapple Refresh Cleanser
This daily cleanser should be the first step in your routine to leave skin clean, soft and bouncy. $30 at Sephora

4. Peptide Lip Tint

Peptide Lip Tint
Sheer-but-buildable color that melts onto lips for a hint of tint with a rich, glossy finish. $18 at Rhode

5. The Travel Set

The Travel Set
Take your rhode routine on the go with this set of four travel-friendly skincare essentials keeps your skin looking hydrated and glazed from takeoff to landing. $86 at Rhode

Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.