Shopping guide: Exclusive military discounts on streaming, clothing, appliances
Here's a look at all the hidden deals and how to redeem the military savings.
- Numerous retailers offer military discounts to show appreciation for service members and their families.
- Discounts vary by retailer and can range from 5% to 44% off.
- Verification of military affiliation is often required through services like ID.me or GovX.com.
I have been a military spouse for nearly seven years and I'm still realizing just how many discounts are available to our family thanks to my husband's service. Brands and retailers across all categories offer military discounts to support and show appreciation to our armed forces for the sacrifices they make. The discounts range from 5% off Brooklyn Bedding mattresses and all the way up to 44% off GE appliances, with some brands jumping in for specific holidays like the 4th of July or Veteran's Day.
These hidden military deals can be admittedly hard to find and sometimes confusing to navigate, depending on the retailer. But, especially during peak PCS season, you want to save as much as you can, whether you're replacing a lot, filling up a new house or just trying to get by without your household goods.
In this comprehensive shopping guide, I've highlighted all the verified military discounts on streaming services, sporting goods, clothing and more, plus helpful tips on how to verify your military ID in order to redeem the savings.
Shopping guide: Exclusive military discounts available now
Here are the best places to use your military discount, including top brands like Crocs, Samsung and more.
- Sports and outdoor
- Clothing, jewelry, shoes
- Home goods, decor, appliances
- Streaming and wireless services
- Travel discounts
Military discounts for sports and outdoors
Stanley military discount
Stanley is offering a one-time use military discount of 30% off. It is available to active duty, veterans, retirees, reservists, National Guard members, spouses and immediate family members who can verify their ID through ID.me. The discount cannot be combined with other offers and is not valid on prior purchases. It does not apply to Quencher Tumblers, replacement parts, accessories and sale items.
Under Armour military discount
Adidas military discount
Adidas offers a military discount as part of its Home Team Heroes program, extending appreciation to those who serve. The discount applies to active duty, veterans, retirees, reservists, National Guard members, spouses, dependents and immediate family members who can verify their affiliation through ID.me. You get 30% off full-price items online and in-store, and 20% factory outlets. There are some exclusions, including limited-edition items, select collaborations and gift cards. The discount cannot be combined with other promotions and is not valid on prior purchases.
Reebok military discount
Brooks running shoes military discount
Brooks Running appreciates the service of military personnel through its Community Heroes Ambassador Program, offering exclusive discounts to active duty military members, veterans, retirees, reservists, National Guard members, spouses and immediate family members. You need to verify your ID through ID.me and then you will receive a unique 25% off discount code which is eligible on full-price items up to three times in a rolling 12-month year. The Brooks military discount code excludes sale items, gift cards, and prior purchases.
Yeti military discount
New Balance military discount
Callaway military discount
TaylorMade Golf military discount
Fanatics military discount
Fanatics offers a 15% military and first responder discount to honor those who serve. The discount is eligible to active duty military, veterans, retirees, reservists, National Guard members, spouses and immediate family members who can verify their ID through ID.me. The only exclusion is gift cards.
Nike military discount
Nike offers a 10% discount on most items to all active, reservist, veteran, and retired US military personnel, and to the spouses and dependents of active personnel. You will need to verify your eligibility through SheerID.
Military discounts for fashion, clothing, jewelry and shoes
Crocs military discount
Crocs offers a one-time use military discount of 15% off full-priced items to honor those who serve. It is eligible for active duty, veterans, retirees, reservists, National Guard members, spouses and immediate family members who can verify military status through ID.me. Some exclusions may apply, you will need to add items to your cart to see if they are eligible.
Crocs also offers discounts for nurses, first responders, teachers, medical providers, and students. The student discount is 25% off, while other groups receive 15% off. These discounts are available through ID.me.
HeyDude military discount
HeyDude offers a discount of 20% off all regular-price footwear to all healthcare professionals and seniors 65+, a discount of 25% off to military personnel, first responders and teachers, and a discount of 30% off to students. This discount includes shoes and accessories to honor the service of active-duty, veteran, and retired military personnel, as well as their spouses and dependents. You will need to verify your discount status through ID.me, then you will receive a unique discount code to shop at HeyDude.com. It does exclude collaborative styles and other specified items, and the discounts cannot be combined with other offers.
Coach military discount
Jared jewelry military discount
Pandora jewelry military discount
Ray-Ban military discount
Kay Jewelers military discount
Allbirds military discount
Allbirds offers a one-time use 15% off military discount to honor the service of U.S. military personnel, veterans, retirees, reservists, National Guard members, and their immediate family members. You need to verify your ID through GovX.com in order to receive your unique code, which you can use once per year. The discount cannot be combined with other promotions or applied to gift cards.
Kendra Scott military discount
Military discounts for home goods, decor and appliances
Saatva military discount
DreamCloud mattress military discount
GE Appliances military discount
HexClad military discount
HexClad offers a 10% discount and free shipping to U.S. military personnel, veterans, and first responders, including police, firefighters and EMTs through the HexClad Heroes program. This discount is available year-round and extends to immediate family members. ID.me will provide you with a unique 10% off discount code. Only one discount can be applied per order, and the military discount cannot be combined with other promotions.
Lowe's military discount
Mattress Firm military discount
Casper Sleep military discount
Nectar Sleep military discount
Brooklyn Bedding military discount
Avocado Mattress military discount
Sleep Number military discount
Helix Sleep military discount
Samsung military discount
Purple Mattress military discount
Other mattress military discounts
- Awara Sleep has an advertised discount of $375 off through SheerID, but no way to verify it on the website. But, customer service WILL apply an additional 20% discount for verified military members if you message them through the live messaging service.
Military discounts on streaming & wireless services
Peacock military discount
Paramount+ military discount
Dish network military discount
Disney+ military discount
- To get the Disney+ military discount, you need an account on The Exchange, but you also need to navigate to the site here in order to claim your discount. It will ask you to create a Disney+ account or login to your current one.
T-Mobile plans for military families
AT&T Military Discount
Verizon Military Discount
TracFone military discount
Military discounts on travel: hotels, rental cars and more
Hilton Honors military discount
Marriott Military and First Responder Appreciation Rate
Military discount on Avis car rentals
Enterprise military & government discount
Princess Cruises Military benefits program
Atlantis Resorts military discount
Sandals Beaches & Resorts military discount
Other military discounts
How to verify your military affiliation
Most brands use a third-party to confirm your military affiliation, like ID.me or GovX.com, both are secure sites. You will need your military Common Access Card for this, so be sure to have it handy. Here is how to verify your military affiliation and receive your discount:
- Go ID.me or GovX.com and create an account.
- You will need to enter information to verify your military status, which may include service branch, date of service and .mil email address if applicable. If you are a military spouse, you may need to enter your spouse's information. You may also be required to upload photos of your CAC, a DD-214 or pay stubs.
- Submit your verification request, ID.me will review your information and provide a confirmation. Confirmation can be provided is as little as five minutes.
- Shop partner sites with a verified ID and receive your military discount!
Keep in mind, some websites may use a different website, but ID.me is one of the most common. Some sites will ask that you register for a one-time discount code and ask you to verify in other ways. Some discounts may not be available to spouses either, only the active duty, reservist or veteran member.
Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the USA Today Network may earn a commission. Prices were accurate at the time of publication but may change.