Shopping guide for where to buy bathing suits: Summersalt, PacSun and more 👙
Need a cute swimsuit? Here's where to find top-rated bikinis, one-piece bathing suits and more.
Even as someone who shops for a living, I'll be the first to admit: I dread swimsuit shopping. With so many different bathing suit styles and brands to choose from, knowing where to search for the best swimwear—and how to gauge your bathing suit size online—can be incredibly daunting. Luckily, years of trying (and failing) to find my perfect swimsuit has introduced me to some pretty spectacular swimwear brands—with styles that go far beyond your standard one-piece or bikini.
From flattering swimwear options at Summersalt and Asos to affordable bathing suits at PacSun and celebrity-loved styles at Frankies Bikinis, my favorite swimwear brands all carry a vast selection of styles—with stylish pieces that are easy to shop online and can be delivered ASAP.
Whether you're gearing up for an end-of-summer getaway to somewhere tropical or are just soaking up as many pool days as you can before summer ends, you can find your dream swimsuit for the right price at one of the below swimwear brands. Keep reading for a complete guide on the best places to buy bathing suits:
Where to buy bathing suits: Shop top swimwear brands
PacSun
Few brands do trendy clothing staples better than PacSun. The coastal-inspired label specializes in beachwear, with modern staples that range from flattering bikini sets to swimsuit coverups and more.
Bathing Suit Sizes: 2XS-XL
Abercrombie & Fitch
Revered as one of the best brands for shopping out coastal, California-chic pieces, Abercrombie & Fitch (naturally) boasts a massive swimwear collection—with pieces that are perfect for all types of lifestyles and budgets.
Bathing Suit Sizes: 2XS-XL
Summersalt
Home to the internet's most viral one-piece swimsuit—aka the ultra-flattering Perfect Wrap One Piece—Summersalt is an elevated swimwear brand that was created by women, for women, with stylish bathing suits that range from bikinis to tankinis and everything in between.
Bathing Suit Sizes: XS-3XL
Amazon
No retailer does affordable swimwear quite like Amazon. Not only is the e-commerce brand known for hosting a bevy of great bathing suit sales and deals, but it also boasts a diverse selection of styles—with swimsuits for all body types and sizes.
Bathing Suit Sizes: Varies
Nordstrom
Craving a designer swimwear buy? Make sure you start your next spree at Nordstrom. The retailer is always brimming with great bathing suit deals, as well as exclusive drops from top labels like Billabong, Beach Riot, Lands' End and more.
Bathing Suit Sizes: Varies
Asos
Among the many trendy styles available at Asos, shoppers can also stock up on cool swimwear from top brands like Topshop, Hollister and more.
Bathing Suit Sizes: XS-3XL
Frankies Bikinis
After debuting several successful swimwear collections with celebrities like Gigi Hadid and Bella Hadid, Frankies Bikinis has become the premier brand for shopping out A-lister-approved pieces that range from sporty bathing suits (perfect for the outdoorswoman) to skin-baring bikinis with a twist.
Bathing Suit Sizes: XS-2XL
Target
When it comes to shopping out affordable swimwear staples, Target is always a trusted destination. The retailer offers a slew of bathing suits from Target's in-house labels (like Universal Thread), as well as more name-brand companies. From cheeky bikinis to supportive one-piece swimsuits, there's something for every type of shopper.
Bathing Suit Sizes: XS-2XL
Andie Swimwear
Simplicity is the name of the game at Andie—a cult-favorite swimwear brand that's regarded as one of the best places to buy bathing suits. Why? The label combines comfortable materials with functional designs to create high-quality swimwear that's made to last and remain a timeless staple in your wardrobe.
Bathing Suit Sizes: XS-3XL
What are the best types of bathing suits?
The best swimsuit type for you will depend on your own style preferences. For example, if you're someone who prefers swimsuits with more coverage, one-piece bathing suits or tankinis will be your best options for more conservative styles. Alternatively, if you don't mind showing a little skin and want something that'll help you achieve more even tan lines, consider opting for a bikini swimsuit or strapless option.
What to consider when buying a new bathing suit:
When shopping for a new bathing suit, there are a couple things to take into consideration. First off is the setting—your swimsuit needs on a lazy pool day will differ than your needs while swimming through the ocean or playing sand volleyball. If the occasion calls for more activity—like a vacation or beach day—consider a sportier swimsuit option that'll provide both coverage and support.
Another thing to note is the sizing. Swimsuit shopping can be stressful enough in person, but online shopping requires more guesswork with regards to finding your perfect size. Always be sure to reference a brand's size guide to determine the best option for you, and read through additional product reviews, if possible.
Finally, your budget will likely play a role in what type of bathing suit you ultimately decide to purchase. If you're willing to spend a little extra on a style that'll lost, there are plenty of durable options from PacSun and Nordstrom. Alternatively, if you want something budget-friendly for a future trip (or just for your summer activities), there are tons of affordable options from Amazon and Old Navy.