📲 TikTok's most wanted: A viral beaded sardine bag, Rhode's new glazing mist and more
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
I don't know about you, but my TikTok feed has been bursting with shopping inspiration as of late. New collection launches! Genius travel hacks! Old product staples getting reimagined into new product favorites! It feels like a prime time to be a shopping connoisseur, as many of TikTok's most popular creators are no longer gatekeeping their best-kept buys.
In the past week alone, I've been introduced to a whole new world of viral TikTok products—from a Staud beaded bag that pays homage to "sardine girl summer" (more on that later) to a Hailey Bieber-approved glazing mist that's sure to be one of Rhode's top skin care products, plus an F1-inspired collection from SharkNinja that's turbo-powered—and already selling fast.
To help guide you in the direction of your next favorite purchase, I've created a breakdown of this week's 5 most viral TikTok products, including explanations on why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your digital shopping cart. Keep reading to shop the TikTok-viral items below:
Shop this week's most viral TikTok products
1. Yes, sardines are still in style
How'd we end up in a "sardine girl summer" anyway? Well, it's—in part—thanks to kitschy accessories like this Staud Tommy Beaded Bag that somehow manages to make sardines look... cute? Fashionable? As opposed to what they really are—a simple, smelly snack that always sounds better in theory than when you're actually forced to eat them. Sorry not sorry!
My verdict? This is one of those niche accessories that has such a distinct look, I almost need a specific occasion to buy it for. Is this beaded sardine bag what finally gets my Mykonos girl's trip out of the group chat? I'll have to report back (hopefully from Mykonos).
2. Replicate Hailey Bieber's dewy glow
Lightweight, hydrating and made to be taken on-the-go—this new Rhode Glazing Mist has all the makings of a summer beauty staple. And with Hailey Bieber's cosign, it's already proving to be a hot-ticket item on TikTok.
My verdict? If there's one thing Mrs. Bieber knows how to do, it's make a hydrating skin care product. While I'm not quite at glazed doughnut-level status yet, this mist might be my ticket to achieving the supermodel's undeniable glow.
3. For safer, smarter travel
Ever worry that you're being watched—and not in a fun reality TV, Michael Scott in "The Office" kind of way? You're not alone. Many TikTok users have come to rely on this genius Bug Spy Camera Finder, which provides several detection functions and can alert you to everything from hidden cameras to GPS magnetic field detection.
My verdict? As someone who solo travels often and is also very partial to staying in Airbnbs, I can't believe I'm only just discovering this tool. It's small, easy-to-pack and would surely make any traveler feel safer while staying in unfamiliar environments. I'm buying one of my own as I type this!
4. Eco-friendly water balloons
These genius Bunch 'O Balloons Water Balloons give a whole new meaning to endless summer fun—because they're reusable, so your kiddos can play with them again and again and again.
My verdict? Frankly, these reusable water balloons should cost way more than $11, because I would pay any amount of money just to not have to dig for ruptured balloon remnants in grass after playtime.
5. An unlikely partnership: F1 meets beauty
Sleek. Powerful. Built with speed in mind. Nope, I'm not talking about an F1 race car—I'm talking about the newest F1-inspired collection from SharkNinja, which features a variety of turbo-powered, best-selling home appliances that have been reimagined just in time for the release of Brad Pitt's newest blockbuster film, "F1." Among them: The Shark FlexStyle Styling and Drying System.
My verdict? I'm a multifaceted girl with a lot of interests; I see F1 gear, I buy it. I see a new Shark styler, I buy it. For as unexpected as TikTok is making this partnership out to be, it feels like one of the more natural product collaborations in recent memory. Besides, nobody needs a powerful hair tool more than race car drivers plagued by helmet head—looking at you, Charles.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.