Taylor Swift's go-to dress, Tarte's sweet new gloss and more viral TikTok finds 📲
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
Some days you're basking in the summer sun, soaking up every bit of the glorious season. Other days you're hauled up inside, glued to your phone and trying to ride out the sweltering heat wave. This summer has included a lot of the latter for me personally, as temperatures have hit record highs. Luckily, TikTok has helped to keep me occupied and entertained on those extra-hot summer days, and recently, the app has been brimming with even more shopping inspiration than usual.
If you (like me) are equally obsessed with TikTok and want to be in the know on all the trending products, I'll be putting my binge-scrolls to good use and coming to you every Friday with a breakdown of the week's most viral TikTok products—including explanations on why certain products are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your digital shopping cart.
My favorite discoveries as of late? A traditional butter churning machine, a genius travel eye mask (perfect for redeye flights) and a Taylor Swift-approved dress that the pop star loves so much, she seemingly purchased it in multiple colorways. Shop more of the week's most TikTok-viral products below:
Shop this week's most viral TikTok products
1. Taylor Swift is an outfit repeater
Taylor Swift might be the world's biggest pop star, but at the end of the day, she's still just a girl; and when she finds a style she really likes, Swift has a reputation (see what I did there) for purchasing that same style in a handful of different colors. Such is the case with this EB Denim Polka Dress, which she first donned in a dusty blue shade at the 2023 MTV Video Music Awards after party, and then again earlier this week while supporting Travis Kelce at his Tight End University event—though this time, in a retro black coloring.
My verdict? I don't know if I have the legs to pull off this flared style quite as well as Taylor, but it's darling nonetheless.
2. Tarte teams with Dunkin'
Inspired by Dunkin's line of summer refresher drinks, Tarte's newest collaboration with the famed coffee brand reimagines the TikTok-viral Maracuja Juicy Lip Formulas into new, Dunkin-adjacent flavors—like guava.
My verdict? As someone who loses every lip gloss she ever buys, I appreciate that this product comes with a charm attachment so that I can keep it close at all times—and hopefully lose it... less?
3. Butter churning is all the rage (again?)
The latest hobby craze on TikTok? Butter churning—and yes, it's absolutely as tedious as it sounds. TikTok users are now buying their own churning gadgets like the Dazey Butter Churner and whipping up homemade margarine from scratch.
My verdict? If this "butter churning era" is anything like my "sourdough era," odds are it will be incredibly short-lived. (PSA: Making bread from scratch sounds much more fun than it actually ever is.) Regardless, I'm still compelled by the idea of making homemade butter just for the hell of it, so this gadget will surely find its way into my Amazon cart.
4. A floating cabana bar
Who needs a cabana boy when you've got this Funboy Floating Cabana Bar that inflates easily and offers plenty of floatie space for drinks, snacks and any other pool day essentials? TikTok shoppers can't get enough of this handy pool accessory.
My verdict? This genius cabana floatie might actually be the thing that pulls me out of my house and into the real world this summer—100-degree weather and all. Call that a miracle product!
5. For more restful redeye flights
Is it an eye mask? Is it a travel neck pillow? This quirky Travel Eye Mask is a little bit of everything, with a classic eye mask silhouette that's designed to attach around your airplane seat—ensuring you sit up right and won't be bothered by any pesky airplane lights.
My verdict? In all of my travel experiences, I've found that the most effective travel products (unfortunately) aren't always the most cool-looking—as evidenced by this eye mask. But hey, if I have to sacrifice style for a solid few hours of in-flight sleep, it's worth it.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.